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WLA 2007: Putting Library Services Where Our Users Live and Work: Future of the OPAC

Posted by Lisa Strand
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on Wednesday, October 17, 2007 in WLA Blog Archive
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Putting Library Services Where Our Users Live and Work: Future of the OPACa presentation by Matt Goldner, Executive Director, Cooperative Collection Services, Columbus, OHMarket trend and user behavior / expectationsLeveraging library resources"A Brief History of"Marketing Trend #1:Changing distribution model -- Wikipedia, Yahoo! Answers, Google scholarMarketing Trend #2:Changing nature of "content" -- Web 2.0, the wisdom of crowds, social networkingMarketing Trend #3:Changing user expectations:users expect customized information -- iGooglepersonally programmed devicescollaborating at a distanceHow do users see libraries in this changing environment?Perceptions of Libraries and Information ResourcesThe good news:libraries are used and viewed favorably as an information sourcewhat students value:collections: authoritative contentservices: research assistancecommunity: the library as a placeThe bad news:people think of libraries as just being about booksHow can we summarize the cause and effect of this rapidly changing info marketplace and it relation to libraries?:Then: users built their workflow around the libraryNow: the library must build its service around...