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WLA 2007: Non-Profit Marketing: What I Should Know about Marketing That My Mother Wouldn't Tell Me

Posted by Lisa Strand
Lisa Strand
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on Thursday, October 18, 2007 in WLA Blog Archive
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At every conference, I seek out those sessions related to assessment, quality improvement, and promotion, because I'm the marketing coordinator for my library, and I serve on the campus-wide library marketing committee for the UW-Madison. I've also been toying with the idea of pursuing an MBA at some point, with a focus on marketing. Sometimes, I come away thinking "I could have taught that," but this time I definitely came away with new concepts.I love it when non-librarians are invited to present at library conferences, because we really can benefit from others' expertise and perspectives. "Non-Profit Marketing" was presented by Don McCartney, a Senior Lecturer of Business Administation at UW-Green Bay, who has some experience working with libraries on marketing issues."Marketing is manipulative... in a good way!"McCartney started out by asking the question, "How many of you have seen an ad?" - of course, that meant everyone in the room....