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GovInfoDay: Cynthia Etkin from U.S. GPO

Posted by Lisa Strand
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on Friday, May 29, 2009 in WLA Blog Archive
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Library Roles in Facilitating Open Access to Government InformationFederal Depository Library ProgramNIH Public Access PolicyTransparency and Open Government Initiative - Pres. Obama's memorandum 1/21/09 - http://www.whitehouse.gov/open - http://recovery.gov/ - http://data.gov/ Letter from Public Printer to Pres. Obama 3/9/09 - support for initiative, offering assistance to carry out through FDLP and Public Law 103-40Goals: FDsys as official federal govpub repository, Web2.0 functionality, public input into pending legislation, etc.Marketing Government Information in LibrariesLibrarians are not generally good at marketing - we think statistics are marketingWhat is marketing? "...an organizational function and a set of processes for creating, communicating and delivering value to customers and for manageing customer relationships in ways that benefit the organization and its stakeholders." - American Marketing Association, http://www.marketingpower.com ... NOT just promoting... a strategy that ensures user needs continue to be met, and provides value to library users... Product (what we provide or COULD provide) + position (what we...

WAPL - "One Book, One Community" Programs: the Do's and Don'ts

Posted by Lisa Strand
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on Thursday, May 01, 2008 in WLA Blog Archive
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A panel discussion on several examples of community reads programs, which are growing in popularity.Meg Shriver Appleton PL on organizingThere were some key choices for the Fox Cities Community Readthis was the 3rd year of community read in Appleton, and the 2d as a multi-library effortthe most effective thing was partnering w/other libraries, bookstores & community groupsselected a title in partnership with other libraries and organizationsbrought in the author to speak as the culminatinghave used the community read to focus on an issueAPL buys hundreds of copies, using foundation fundsDo:form partnershipsMultiple libraries(Appleton, Neenah, Menasha, Kimberly-Little Chute, Kaukauna, UW-Fox) - allows choice of venues, cross-over by patrons - provides greater pool of funds from librariesBookstores are good synergy for PR & sales, and can sometimes provide more economical access to author toursBusinesses offer other partnership possibilities, such as catering for author reception, bus promotionselect a title using wide representation to get community...

WAAL 2008: User Surveys: Cost-effective Marketing Strategies

Posted by Lisa Strand
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on Thursday, April 17, 2008 in WLA Blog Archive
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Larry Duerr and Dolores Skowronek, Alverno CollegeCost-effective Marketing StrategiesBoth of us are on campus library marketing committeePrevious committee members were more interested in promoting internally through bulletin boards, etc.International Encyclopedia of Information and Library Science: "Marketing represents an organized way of offering library services cost-effectively and efficiently, baesd upon user interests, communication methods, imaginative design of service and products, and feedback that improves what the library is doing."Rather than pulling an idea out of a hat and saying, "let's try this" - we needed data on our usersLast time we'd gathered data like this was 10 years agoInfo we wanted to gather: frequency of library use, demographics, reality of student tech proficiency vs. their self-assessment, satisfaction level with libraryData gathering & statistical analysisProbability sampling - better option but requires more understanding of statistics, and more funds - everyone has same chance of being surveyed - yields statistically measurable resultsNon-probability sampling -...

WLA 2007: Non-Profit Marketing: What I Should Know about Marketing That My Mother Wouldn't Tell Me

Posted by Lisa Strand
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on Thursday, October 18, 2007 in WLA Blog Archive
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At every conference, I seek out those sessions related to assessment, quality improvement, and promotion, because I'm the marketing coordinator for my library, and I serve on the campus-wide library marketing committee for the UW-Madison. I've also been toying with the idea of pursuing an MBA at some point, with a focus on marketing. Sometimes, I come away thinking "I could have taught that," but this time I definitely came away with new concepts.I love it when non-librarians are invited to present at library conferences, because we really can benefit from others' expertise and perspectives. "Non-Profit Marketing" was presented by Don McCartney, a Senior Lecturer of Business Administation at UW-Green Bay, who has some experience working with libraries on marketing issues."Marketing is manipulative... in a good way!"McCartney started out by asking the question, "How many of you have seen an ad?" - of course, that meant everyone in the room....

Seeing red

Posted by Lisa Strand
Lisa Strand
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on Thursday, October 18, 2007 in WLA Blog Archive
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It was a little like herding cats, but eventually we all stood together long enough to smile for the Campaign for Wisconsin Libraries photo shoot in the Regency Suites atrium Wednesday afternoon.Hey, the t-shirts were free, we librarians know a good marketing strategy when we see one and, well, it was happy hour....