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WLA 2007: WisconsinEye.com

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on Friday, October 19, 2007 in WLA Blog Archive
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The first I learned of this new C-SPAN-like broadcasting network was from the WLA conference brochure's directory of exhibitors, two days ago: "WisconsinEye is a statewide public affairs network providing independent, nonpartisan coverage of community and civic life, beginning with gavel-to-gavel coverage of state government in Madison."Then Thursday morning, Bonnie Shucha at WisBlawg passed along an announcement of the partnership between WisconsinEye and BadgerNet, the state's network of "voice, data, and video services to state agencies, local governments, UW campuses, technical colleges, private colleges and universities, public and private K-12 schools, and libraries."When I made it into the exhibit hall for the first time late Thursday afternoon, it was my intention to seek out the WisconsinEye booth and find out a bit more about this venture. I found Chris Long, President & CEO, ready to talk, with a back-drop of streaming news playing on both their website and a television,...

WLA 2007: Non-Profit Marketing: What I Should Know about Marketing That My Mother Wouldn't Tell Me

Posted by Lisa Strand
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on Thursday, October 18, 2007 in WLA Blog Archive
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At every conference, I seek out those sessions related to assessment, quality improvement, and promotion, because I'm the marketing coordinator for my library, and I serve on the campus-wide library marketing committee for the UW-Madison. I've also been toying with the idea of pursuing an MBA at some point, with a focus on marketing. Sometimes, I come away thinking "I could have taught that," but this time I definitely came away with new concepts.I love it when non-librarians are invited to present at library conferences, because we really can benefit from others' expertise and perspectives. "Non-Profit Marketing" was presented by Don McCartney, a Senior Lecturer of Business Administation at UW-Green Bay, who has some experience working with libraries on marketing issues."Marketing is manipulative... in a good way!"McCartney started out by asking the question, "How many of you have seen an ad?" - of course, that meant everyone in the room....

WLA 2007: Taking the "Non" Out of Non-User

Posted by Lisa Strand
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on Thursday, October 18, 2007 in WLA Blog Archive
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Presented by Jill S. Stover, Undergraduate Services Coordinator, Virginia Commonwealth University. Check out her blog at http://librarymarketing.blogspot.com/.The first step is to decide what it is you want people to do. Examine and/or develop your:mission and value statement and objectivesstrategic plangoalsbehaviors (what you want to see)Use SWOT analysis (strengths, weaknesses, opportunities, and threats).See Hennepin County Library's Framework for the Future [pdf].See Ansoff Growth Matrix. (She emphasized using this matrix, so be sure to take a look!)After deciding what behaviors you want to see, decide who you want to reach. Look for holes in services provided in your community and target that market to fill the need.Once you've decided who to target, watch people who are already doing the thing you want to promote. Talk to them to find out what their unmet needs are, so you can meet them and attract non-users. Have your users be ambassadors to your non-users to help...
Jill Stover

WLA 2007: UW-Madison Libraries/Google Partnership

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on Thursday, October 18, 2007 in WLA Blog Archive
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UW-Madison Libraries/Google Partnershipa presentation by Ed Van Gemert, Deputy Director, General Library System, UW-Madison; and Irene Zimmerman, Head, Cataloging Department and Google Project Manager, UW-Madisonhttp://www.library.wisc.edu/digitization/. What is Google Book Search (GBS)? http://books.google.com/Wisconsin's involvementGBS allows you to search the full text of books, if the item is pre-1923The books in GBS come primarily from 2 sources:publisherslibrariesOnce you've searched GBS and found a book, you can...browse books online under full view, limited preview, or snippet view (if item is post-1923; in copyright)search within the bookfind similar titlesbuy the book or request it through interlibrary loandownload public-domain booksdigitization of books is achieved through non-destructive scanningonline items are not preservation quality; it's all about discovery & access to materialsWisconsin's involvement:UW-Madison initiated discussions in early 2006established partnership with the Wisconsin Historical Societycontract agreement negotiations from May-Oct 2006developed "Statement on Principles and Values"the agreement stipulates a university digital copy of each file, including items that are still...

WLA 2007: The New Media Ecology

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on Thursday, October 18, 2007 in WLA Blog Archive
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The New Media Ecology: How the Growth of the Internet and Cell Phones Have Changed the Way People Deal with Each Other, Receive Information, and Create and Share Mediaa presentation by Lee Rainie, Director of the Pew Internet and American Life Project, Washington D.C. http://www.pewinternet.org/Five hallmarks of the new digital ecosystem:media and gadgets are ubiquitous in everyday lifethe internet -- especially broadband --is at the center of the revolutionnew gadgets allow people to enjoy media, gather info, and carry on communication anywhere; wireless; mobile devices; the Internet is part of everyday life; no sense of being "online"ordinary citizens have a chance to be publishers, movie-makers, artists, song creators, and storytellersdifferent people use these technologies in different waysMySpace and Facebook ="dashboards for social life"19% of online young adults have created an avatar that interacts with others online9% of all adult internet users have done thisA Typology of Information and Communication Technology Users...

WLA 2007: The New Media Ecology

Posted by Lisa Strand
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on Thursday, October 18, 2007 in WLA Blog Archive
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Presented by Lee Rainie, Director of Pew Internet Project. This session is being heavily blogged, so I'm going to share things that stood out to me vs. a blow-by-blow of the presentation.Some numbers:93% of teens (ages 12-17) use the Internet88% of college students (cs) own cell phones81% of cs own digital cameras63% of cs own MP3 players55% of online teens have created social network profiles - 2/3 of them have taken steps to limit the kinds of information shared in their profiles20% of online adults have social network profiles39% of online teens share their own creations online (artwork, photos, stories or videos - twice the level of adults)33% of online teens have created or worked on web pages or blogs for others (13% of online adults do this)33% of college students blog and regularly post - 54% read blogs (for adults: 12% have a blog and 35% read them)about 1 in...

WLA 2007: Those Who Can, Teach: Becoming a More Effective "One Shot" Trainer (and Explainer)

Posted by Lisa Strand
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on Thursday, October 18, 2007 in WLA Blog Archive
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Those Who Can, Teach: Becoming a More Effective "One Shot" Trainer (and Explainer)a presentation by Michele Besant, Director, School of Library and Information Studies Library, UW-Madison; Carrie Nelson, Associate Academic Librarian, UW-Madison; Pamela O’Donnell, Academic Librarian, UW-MadisonOutline of today's presentation:Strategies / tipsCollective wisdom (sharing)Debriefing / critiqueExit with a renewed passion for teachingMichele's main message:less is more (honestly) -- try not to overwhelm learners with too much informationvalue your teaching -- believe that what you have to convey has value to learnersit's all about the story -- narratives help you make a connection with learnershave fun! -- if you're having fun, your learners might have fun tooCarrie's concerns: feelings and how they affect our teachingreading from a script -- try to break from your script to keep things freshgiving up control -- try to get comfortable about feeling uncomfortableembrace the weirdness -- enjoy the unexpected and unscriptedPamela's premise:what's in a name (a...

WLA 2007: Library Conference Planning 101: Backs to the WAAL

Posted by Lisa Strand
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on Thursday, October 18, 2007 in WLA Blog Archive
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As a newbie to the WAAL 2008 planning committee, I couldn't believe my luck. An entire session on planning the WAAL conference, by members of last year's committee!I was so impressed by these folks - they put a lot of good energy and work into coordinating a successful conference, and they clearly had fun doing it. Oh, and not only that, but they put that same amount of energy and fun into this session. They even brought a basket of candy for attendees, and gave out door prizes! Wow.They had tons of practical tips and words of wisdom to share:Committee member pins and t-shirts ("It will be okay... I promise") helped establish team camaraderieGet to know your conference site staff, and show appreciationIn-house program booklet is a lot of work and versioning can be difficult, but saves moneyConference headquarters room for committee members is helpfulMost program applications will come within...

WLA 2007: David Maraniss keynote

Posted by Lisa Strand
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on Wednesday, October 17, 2007 in WLA Blog Archive
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I discovered as I was about to blog my first event of the conference that a) my laptop battery is dead, so I need to keep it plugged in to type; and b) wireless access is password-protected in the conference rooms. I couldn't do anything about the former situation, but was happily able to get the login info from conference center staff later in the day.----------------------------------------I've missed all of David Maraniss' speaking engagements in Madison since *They Marched into Sunlight* was published, so I was pleased to see that he'd be the keynote speaker at this year's WLA conference. He didn't disappoint!On libraries and his family... "My dad always said his church was the public library."On a writer's life... "50% is boring - you have to sit in a chair and write. The other half is exciting!"Maraniss recounted his visits to about a dozen formal libraries and archives, plus informal collections...

WLA 2007: Real World RSS: Developing a Current Awareness Service for Your Patrons

Posted by Lisa Strand
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on Wednesday, October 17, 2007 in WLA Blog Archive
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Real World RSS: Developing a Current Awareness Service for Your Patronsa presentation by Rebecca Holz, Health Sciences Librarian, Ebling Library, UW-Madison; Stephen Johnson, Health Sciences Librarian, Ebling Library, UW-Madison; and Andrew Osmond, Health Sciences Librarian, Ebling Library, UW-Madison http://ebling.library.wisc.edu/~ This slides for this presentation are available at http://www.slideshare.net/eblinglibrary/ ~Why might RSS be the answer for a current awareness service?flexiblescalableportableProviding RSS feeds of the tables of contents of journals of interest to faculty; some of which are available full text because Ebling subscribes to the e-journaliGoogle and Google Reader as the aggregators of choiceMethods of communication used by the staff for this project:intranet used as a communication tool for staff working on the project (agenda, minutes, report of activities)staff blog also used to communicate progress (both of the above create transparency for the project's progress)decided to meet once a week for no more than an hourset up a wiki to manage the...

WLA 2007: Podcasting as a Library Tool

Posted by Lisa Strand
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on Wednesday, October 17, 2007 in WLA Blog Archive
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This session was presented by Keith Schroeder, Library Media Specialist for the Howard-Suamico School District. He has collected a wealth of links to sites about podcasting, including the PowerPoint from his presentation, so be sure to take a look at that, too.What is a podcast? The speaker shared some basic podcast features:content - audio or video - created for an audience to listen to how and when they wantmultimedia files that are distributed over the Internetfiles that can be played on a computer or a portable devicefiles that are distributed through an RSS feedpodcasts are compatible for Mac or PC usersWhy should we use podcasts?library news updatescontent learningdistance learninginterviewingself-paced learninglectures and teaching - playbackHe shared several model library sites. Be sure to take a look at these sites, because these libraries are doing really cool things!Denver Public LibraryLansing Public LibrarySunnyvale Public LibraryKankakee Public LibrarySeattle Public LibrarySchroeder highlighted the need to educate...
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  • David Jackson says #
    What a great use of Podcasting. I need to fill in a blank. You say create an RSS feed via feedburner. Feedburner masks your origin...

WLA 2007: Putting Library Services Where Our Users Live and Work: Future of the OPAC

Posted by Lisa Strand
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on Wednesday, October 17, 2007 in WLA Blog Archive
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Putting Library Services Where Our Users Live and Work: Future of the OPACa presentation by Matt Goldner, Executive Director, Cooperative Collection Services, Columbus, OHMarket trend and user behavior / expectationsLeveraging library resources"A Brief History of WorldCat.org"Marketing Trend #1:Changing distribution model -- Wikipedia, Yahoo! Answers, Google scholarMarketing Trend #2:Changing nature of "content" -- Web 2.0, the wisdom of crowds, social networkingMarketing Trend #3:Changing user expectations:users expect customized information -- iGooglepersonally programmed devicescollaborating at a distanceHow do users see libraries in this changing environment?Perceptions of Libraries and Information ResourcesThe good news:libraries are used and viewed favorably as an information sourcewhat students value:collections: authoritative contentservices: research assistancecommunity: the library as a placeThe bad news:people think of libraries as just being about booksHow can we summarize the cause and effect of this rapidly changing info marketplace and it relation to libraries?:Then: users built their workflow around the libraryNow: the library must build its service around...

WLA 2007: Applying Survey Methodology in the Real World

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on Wednesday, October 17, 2007 in WLA Blog Archive
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Applying Survey Methodology in the Real Worlda presentation by Thomas Walker, Associate Dean, UW-Milwaukee, SOISIntroduction to surveys:What are they?How to plan a surveyHow to collect dataSamplingQuestionnairesI. What are surveys?a formalized method of gathering info about a group of people through a samplea carefully chosen sample can be used to project results to a larger populationSurveys are not...collected from 100% of a populationcollected entirely from a self-selected groupcollected from a group just because that "sample" is easy to get data fromData gathered systematically:standardized proceduresnot data from individuals -- should be anonymousdata should form a composite profile of the wholeLibrary surveys:usually to assist in the planning processassess community needsassess community perceptions of...- what libraries are- what libraries should beSurveys and methods of collection:telephonemailin-person at the library or other locationweb site or emailwhile methods of data collection can be used to describe the type of survey, methods should not be the main reason a...

WLA 2007: Green Bay Press Gazette

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on Wednesday, October 17, 2007 in WLA Blog Archive
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Library conference draws 1,000 to KI Convention CenterThe Green Bay Press GazetteComments are enabled for this article... leave a message!...

MATS Blogging the 2007 WLA Conference

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on Monday, October 15, 2007 in WLA Blog Archive
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The MATS blogging team is at it again! Like we did at the WLA 2006 Conference, 1 regular WLA blogger & 3 guest bloggers will be posting their notes about WLA Conference happenings here on the WLA blog.The bloggers are...Nanette Bulebosh, Kiel Public Library (Blogger profile)Beth Carpenter, Outagamie-Waupaca Library System, Appleton (Blogger profile)Pete Gilbert, Seeley G. Mudd Library, Lawrence University, Appleton (regular WLA bloggin' guy)Joy Schwarz, Winnefox Library System, Oshkosh (Blogger profile)Amanda Werhane, Kurt F. Wendt Library, UW-Madison (Blogger profile)Blogging the conference on their own blogs are these good folk:Leslie Farrell, Outagamie-Waupaca Library System (Blogger profile) at http://posterhead.blogspot.com/Tasha Saecker, Menasha Public Library at http://sites.menashalibrary.org/Look for their write-ups & photos of WLA happenings here all this week!We'll also be linking to presenters' PowerPoint presentations & handouts, posts about the WLA Conference seen on other blogs, and Flickr photos with the tag "WLA2007"....
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  • Michael A. Golrick says #
    I am also blogging at Thoughts from a Library Administrator (http://michaelgolrick.blogspot.com)...

WAPL 2007 Conference wrap-up & presenter materials

Posted by Lisa Strand
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on Monday, May 07, 2007 in WLA Blog Archive
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As a follow-up to MATS' blog coverage of the 2007 WAPL Conference, here's a link to the WAPL Post-Conference Resources page which provides access to presenters' PowerPoint slides, web sites and handouts.We had a blast "blogging the con", and hope to round up more MATSians to blog the WLA Conference this fall!...

WAPL 2007 kicks off in Eau Claire

Posted by Lisa Strand
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on Thursday, May 03, 2007 in WLA Blog Archive
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The WLA Foundation's Rick Krumwiede talks up the Campaign for Wisconsin Libraries at the opening session.The keynote presenter was Keith Curry Lance, Director of the RSL Research Group of the Colorado State Library and University of Denver. Lance spoke on "Making it Count @ Your Library." Featured were tips on data sources and ways to substantiate the value of public libraries to their communities in various roles.Watch for a PowerPoint of the keynote presentation to be posted later. In the meantime, catch Stef Morrill's notes....

MATS Blogging the 2007 WAPL Conference

Posted by Lisa Strand
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on Tuesday, May 01, 2007 in WLA Blog Archive
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The 2007 WAPL Conference will be a great place to be, but not everyone can get away to Eau Claire May 2nd-4th. Good news; three WLA Media and Technology Section (MATS) members -- Nichole Fromm, Joy Schwarz & Terry Dawson -- will soon be posting their notes about conference programs & sessions, here on the WLA blog. And Stef Morrill will be blogging about WAPL programs over on her Ning blog too....