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WAAL 2008: User Surveys: Cost-effective Marketing Strategies

Posted by Lisa Strand
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on Thursday, April 17, 2008 in WLA Blog Archive
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Larry Duerr and Dolores Skowronek, Alverno CollegeCost-effective Marketing StrategiesBoth of us are on campus library marketing committeePrevious committee members were more interested in promoting internally through bulletin boards, etc.International Encyclopedia of Information and Library Science: "Marketing represents an organized way of offering library services cost-effectively and efficiently, baesd upon user interests, communication methods, imaginative design of service and products, and feedback that improves what the library is doing."Rather than pulling an idea out of a hat and saying, "let's try this" - we needed data on our usersLast time we'd gathered data like this was 10 years agoInfo we wanted to gather: frequency of library use, demographics, reality of student tech proficiency vs. their self-assessment, satisfaction level with libraryData gathering & statistical analysisProbability sampling - better option but requires more understanding of statistics, and more funds - everyone has same chance of being surveyed - yields statistically measurable resultsNon-probability sampling -...

WAAL 2008: Integrating and assessing information literacy

Posted by Lisa Strand
Lisa Strand
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on Wednesday, April 16, 2008 in WLA Blog Archive
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WAAL Information Literacy Award presentationDave Dettman, Coordinator of IL and Outreach, UW-Green BayUW System now looking at student learning assessment tools: iSkills, Project SAILS, ILTAssessing learning outcomes is more difficult for IL than subject areasHow well is IL integrated into the curriculum at your campus?"Assessment Loop" - want to complete all steps (goals, measurement, etc.), and close the loop (set new goals) - funders want to see thisAccreditation agencies starting to look at IL-related skillsFaculty had been afraid of IL - confusing it with technology literacy - can student use x piece of software/hardware?We've been doing "one-shot" instruction sessions for a long time - faculty are used to thisNeeded to document students' poor understanding of IL concepts for faculty who think that students have these skillsNeed to approach library databases differently than the Wild West Web, not in same way that you'd ask one another a questionAction plan: Make failure visible,...