Program - Friday

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Conference Schedule at a Glance

7:30 - 9:00 a.m.
Hot Breakfast 
Evergreen Foyer

7:30 - 10:00 a.m. 
Evergreen Foyer 


9:00 - 10:15 a.m.

♦An Exploration of Tools to Help Tell Your Story with Data
Galewood B

Joshua Morrill, Owner, Morrill Solutions Research (MSR), Madison; John DeBacher, Director, Public Library Development Team, Division of Libraries and Technology, Wisconsin Department of Public Instruction, Madison; Jamie McCanless, Library Data and Finance Coordinator, Division for Libraries and Technology, Wisconsin Department of Public Instruction, Madison
Learn how to demonstrate the value of your library using Wisconsin-specific data and tools for presenting data. Participants will get experience using: 2012 Wisconsin User and Non-User Survey: includes Wisconsin perceptions of libraries, along with demographic and technology data; state annual report data: through the Counting Opinions interface, generate comparative data with other Wisconsin libraries; A Wisconsin infographic, prepared by OCLC; and more!

♦Growing Wisconsin Readers in Your Library
Galewood D

Tessa Michaelson Schmidt, Division for Libraries and Technology, Wisconsin Department of Public Instruction, Madison
Library directors and youth services librarians are invited to find out about the new statewide early literacy initiative "Growing Wisconsin Readers." Learn about the print, web and mobile components, and roll-out campaign. Find out about upcoming trainings and grant opportunities. Bring your questions and ideas to this lively and informative session.

Leaping Into Social Media: One Small Step for Man, One Giant Leap for Libraries
Galewood C

Cassie Payne, Children’s Librarian, Elisha D. Smith Library, Menahsa; Vanessa Taylir, Teen Librarian, Elisha D. Smith Library, Menasha
Individuals can sign up for various accounts and jump into the pond with abandon. Can libraries also leap with such freedom? Cassie and Vanessa will share their library's leap into various social media forms. Learning the ins and outs of popular social sites can be tricky, but with colleagues the journey can be rewarding and fun for you and your library.

♦Politics and Civility: Important Roles Libraries Can Play
Galewood A

Martha Berninger, Director, Resources for Libraries and Lifelong Learning, Wisconsin Department of Public Instruction, Madison; Dr. Joyce M. Latham, Assistant Professor and Co-Director, Center for Information Policy Research, UW-Milwaukee; Don Litzer, Assistant Director and Head of Adult Services, T.B. Scott Free Library, Merrill; Richard Kyte, Professor, Viterbo University, La Crosse, and author of An Ethical Life
Libraries can play an important role as a “neutral ground” and resource center for community residents eager to engage in discussion and debate of potentially explosive issues. How can libraries benefit from helping their patrons learn more, share more and understand more as communities wrestle with important issues? How has your library fostered constructive engagement in the political process? Come and share your stories, ask your questions and let’s learn together of the best ways to bring communities together constructively.

♦Statewide Catalog: Has the Time Come?

Cherilyn Stewart, Director, Manitowoc Public Library; Ann Norman, State Librarian, Delaware 
Discuss the pros and cons of a statewide library catalog - and what it would take to get us there.

10:15 - 10:30 a.m. 

10:30 - 11:45 a.m.

♦Digital Content Roundtable
Galewood A

Sara Gold, WPLC Collection Development Coordinator, Wisconsin Library Services (WiLS), Madison; Marla Levine, OverDrive; David Ziembiac, Gale Cengage Learning; Robert Haddock, Random House, Inc. 
Join Sara as she moderates this unique opportunity to interact up close and personal with representatives of major digital publishers and distributors. Panel representatives will be invited to share how they determine their pricing and usage models for libraries and give participants an inside view into their businesses. Participants will have opportunities ask questions and share ideas with panel members.

EDGE Initiative Update: Preparing for Launch
Galewood C

Jake Cowan, Edge Senior Program Manager; Bob Bocher, Edge Coalition Member, E-Rate & Broadband Consultant, Division for Libraries and Technology, Madison
The Edge Initiative is preparing to launch in the field! Join us to learn how Edge provides powerful new strategies and tools to empower library leaders to elevate their strategic planning, shape the future of the library and communicate its value in supporting community goals and initiatives around education, health, economic development and much more. Jake Cowan, Senior Program Manager, will be joined by Paula Kiely, Director of the Milwaukee Public Library, to share how Edge will help libraries strengthen public technology services, examples of how libraries have used Edge to align programming with their City's vision, and plans for the national launch in early 2014.

♦Notable Genre Books Marathon
Galewood D

Jane Jorgenson, Librarian, Madison Public Library; Nanette Bulebosh, Information Literacy & Research Instructor, Bryant and Stratton College, Sheboygan; Krista Hutley, Librarian, Whitefish Bay Public Library; Maureen Welch, ILL & Reference Coordinator, Indianhead Federated Library System, Eau Claire; Stacey Lunsford, Director, Irvin L. Young Memorial Library, Whitewater
This year's Genre Book Marathon will cover all the bases: romance, mystery, thrillers, science fiction and graphic novels. Join our genre experts as they share their favorite new and notable recent titles and add to your "To Be Read" list!

♦Recollection Wisconsin: Discovering & Sharing State & Local History
Galewood B

Emily Pfotenhauer, Recollection Wisconsin Program Manager, Wisconsin Library Services (WiLS), Madison
Meet the new WHO! Wisconsin Heritage Online is now Recollection Wisconsin, a portal to more than 120,000 digital history resources from Wisconsin libraries, archives, museums and historical societies. In this session, we’ll tour the newly redesigned website,, and look at some of the free tools being used to help visitors discover personal connections to the past. We’ll also briefly highlight some opportunities for your library to share your community’s history online.

♦Spanish for Library Staff

René Bue, Bilingual Outreach Coordinator, Hedberg Public Library, Janesville
Learn simple Spanish phrases that you can use with your Spanish-speaking customers. Receive templates for "cheat cards" that front-line staff can use.

12:00 - 1:30 p.m.

Luncheon: A Conversation with Lesley Kagen 
Evergreen Ballroom III

Lesley is a Milwaukee native and national bestselling novelist. Her first book, Whistling in the Dark, 2007, which takes place in a Milwaukee neighborhood, made the New York Times Best Seller list. Her other books include Land of a Hundred Wonders, Tomorrow River, Good Graces and the recently-released, Mare’s Nest.

Books will be available for purchase and signing.