Spring 2011

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Volume 28, No. 2, Spring 2011
Co-Editors: Jeff Brunner, UW-Green Bay and Julia Waggoner, Northland College

In this issue:

Thoughts from the WAAL Chair Conference Summary, ER&L
Introducing Candidates, WAAL Office People & Places, In Brief
Scholarship Recipients' Conference Comments Calendar of Meetings & Events
New Co-Editor for WAAL Newsletter Education & Enrichment Opportunities


Thoughts from the WAAL Chair

--Lisa Viezbicke, Beloit College

L. Viezbicke, WAAL Chair

Some days are up, some days are down, and some are overwhelmed by question marks. Much of the discussion and debate over the state budget crosses all three categories. With scarcely enough time to keep track of the details flying around the capital, I am grateful for the timely digest assembled by our devoted colleagues in the WLA office. Response to these legislative alerts and calls to action by WAAL membership and friends reflect the community’s engagement and concern. Raise hands and voices. Up!

The summer season brings a different and slightly more welcome set of ups and downs–the pomp and excitement of graduation with the heaviness of farewells to favorite students and researchers. Here at Beloit we are filled with a mixture of pride and sadness as we celebrate the graduation of our thirteen senior student workers. That a third of them are moving on to graduate study or employment in libraries, archives, and museums pushes our pride up a notch. More ticks in the up column: a bright spot for today and the future, theirs as well as ours.

An undisputed high point for the spring was this year’s WAAL conference in Stevens Point: Renew, Energize and Sustain.   See for yourself! Presentation materials are available in the post conference section of the website: http://www.wla.lib.wi.us/waal/conferences/2011/resources.html

Bank a bit of up and cheer for yourself this fall by marking your calendar and planning to attend the WLA Annual Conference, November 1-4, in Milwaukee at the Hilton Milwaukee City Center. If you missed WAAL this spring, this will be your chance to see an encore presentation of the “Best of WAAL” as voted by conference attendees.

Here’s to more ups than downs for this summer and the coming year!

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Introducing Candidates Running for WAAL Office

Vice Chair/Chair Elect Candidate: Kathy Myers

Vice Chair/Chair Elect Candidate
Kathy Myers

As User Services Librarian at Carthage College’s Hedberg Library, I oversee circulation, interlibrary loan, and the combined information and reference desk. I also participate in information literacy instruction and planning, as well as collection development. I started my 20+ years at Carthage in a paraprofessional position, as a circulation supervisor, received my MLIS in 2001, and assumed a professional librarian position, and have taken on numerous additional responsibilities, including bibliographic instruction, role of departmental liaison, and various supervisory roles. For the past eight years I have been active in WLA/WAAL.


I am honored to accept the nomination for Chair-Elect of the Wisconsin Association of Academic Librarians. My involvement with the WAAL board since 2007 has allowed me to see the importance of WAAL and the WLA. I have always enjoyed the networking and sharing of work practices that are part of these organizations, but my experience on the WAAL board has helped me better understand the need for librarians to build political support through advocating for the importance of libraries and librarians.


WAAL has a proven record for supporting our libraries. In these changing times and unsure future, it is more important than ever that librarians come together to support each other and market ourselves to our administrators and users. It is important that you, as a member of this organization, do your part in keeping libraries strong in Wisconsin. I want to advocate and encourage everyone to take advantage of all educational opportunities through workshops and conferences that are offered to you. By working together we can keep librarianship alive and thriving.


WAAL and WLA activities: 
WAAL Board Member at Large (2008-2010)

WAAL Secretary (2007-2008)

WLA Circulation Services Round Table Member at Large (2007-2008)

WAAL conference Planning Committee (2005)

Other activities:
2007 WLA Highsmith Award winner, coordinator of Carthage Family Fun Night
Hedberg Library named 2004 WLA Library of the Year.  Several projects and activities that I supported helped contribute to Carthage’s award.
Multiple presentations at WLA, WAAL, and support staff conferences


K. Myers, photo

ACRL Liaison Candidate: Sheila Stoeckel

ACRL Liaison Candidate
Sheila Stoeckel

I am honored to be nominated to serve as WAAL’s ACRL Liaison.  Through my position, I have many opportunities to collaborate with campus, state, and national organizations and librarians. I am an Instruction Librarian for the University of Wisconsin-Madison’s General Library System’s Library & Information Literacy Instruction Program Office, specializing in instructional services, instructional technology, and library marketing/outreach. 


Through my participation with WAAL as a board and committee member, I have learned that WAAL’s success is driven by the quality of librarians that serve it. I have been very active within WAAL and WLA since early in my career. In the past few years, I have become increasingly active within ALA and ACRL. This year I had the chance to work nationally with many great professionals on information literacy and instructional technology issues.  Also, I have worked with the current and in-coming presidents of ACRL on the ACRL President’s program and contest. I look forward to bridging my experiences with ALA/ACRL with WAAL. Thank you for considering me as your next WAAL ACRL Liaison.  


WAAL and WLA activities:
Professional Development Committee (Chair)
WAAL Board
2012 WAAL Conference Planning Committee
2008 & 2009 WAAL Conference Planning Committee (Co-Chair)
WLA Committee on Organization
WLA Leadership Committee


ALA/ACRL activities:
ACRL Information Literacy Professional Development Committee (Vice Chair)

ACRL Instruction Section’s Instructional Technologies Committee

ACRL 2011 President’s Program Planning Committee

ACRL Instruction Section’s 2010 Conference Program Planning Committee

Other activities:
UW-Madison Center for the First-Year Experience Advisory Board

UW-Madison Campus Libraries Marketing Committee (Co-Chair)

UW-Madison Teaching & Learning Symposium Planning Committee (Co-Chair)
UW-Madison Campus Common Book (a.k.a. Go Big Read) Steering Committee


S. Stoeckel, photo

Secretary Candidates: Josh Hickman and Emily Rogers

Secretary Candidate

Josh Hickman

Secretary Candidate

Emily Rogers

J. Hickman, photo E. Rogers, photo

I am delighted and honored to be nominated to serve as WAAL Secretary in 2012. I graduated from SOIS at the University of Wisconsin-Milwaukee in 2007 and have been a WAAL member since I began my master's program. Since graduating, I have sought opportunities to interact with and assist my colleagues in any way possible. In so doing, I have served on the Upper Midwest CONTENTdm Users Group Meeting planning committee for three years and on the WAAL Conference Planning Committee in 2011. I have worked in Wisconsin academic libraries throughout my college and graduate school years: at Marquette and UW-M, and, currently, as a professional librarian at Beloit College, where I have been for nearly four years. I look forward to working in Wisconsin and with WAAL for many more years to come!  If elected, I will provide excellent service to the organization and to my professional colleagues.


WAAL activities:
2011 WAAL Conference Planning Committee


Other activities:
Upper Midwest CONTENTdm Users Group planning committee member (2008-2010)
Campbell Center for Historic Preservation Studies Instructor



I am grateful for the opportunity to be nominated as WAAL Secretary. We are all fortunate to live in a state with such a strong library association; the value WAAL and WLA add to our professional lives is immeasurable. I am excited for the opportunity to continue working with the WAAL Board, if elected. I have been an active member of WAAL for more than 10 years, most recently serving as WAAL Secretary for the past two years, as well as working on the Professional Development Committee. I have also worked on a past Conference Planning Committee and served as the Chair of the Circulation Services Roundtable. In my role as Coordinator of Public Services at UW-GB, I have had the opportunity to work on a number of local and statewide committees as well. Currently, I serve on the Cofrin Library Leadership Team as well as Marketing Committee. Within UW-GB, I am serving on the Awards & Nominations Committee and Leadership Taskforce. I truly value my experience as a member of each of these committees, and would welcome the possibility of continuing in my role as WAAL Secretary. Thank you for considering me for this nomination. 

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WAAL Conference Scholarship Recipients' Conference Comments

WAAL Annual Conference, 2011, logo

I am very grateful to have been awarded the WAAL conference scholarship. It was wonderful to learn about current issues and how academic libraries across the state are addressing them. As a newcomer in the field, I really appreciated the chance to meet and converse with so many library professionals. I'll admit that it was a bit intimidating to be a presenter when I had not previously attended a conference, but my initial nervousness was eased by the welcoming environment. I look forward to continuing to participate in WAAL throughout my career.

Jodi Bennett, Cardinal Stritch University, paraprofessional scholarship

Some highlights of the WAAL Conference in Stevens Point were the keynote presentation by Char Booth on “Instructional Literacy and the Library Educator” and practical sessions on the use of technology, such as “Circulating iPads in an Academic Library." I appreciated the opportunity to learn more about the culture of academic libraries and about library trends. It was also a pleasure to meet colleagues from all areas of the state. 
Linda Gau, Northcentral Technical College, paraprofessional scholarship

I couldn't have asked for a better experience at WAAL. My mentor, Peter Gilbert, gladly answered all my questions about the conference and his career, as well as went out of his way to introduce me to library professionals I wouldn't have otherwise met. I learned so much from the variety of sessions I attended, especially the keynote presentation by Char Booth. It was a pleasure to meet the other scholarship recipients and to share some advice for those getting ready to attend library school in the fall. It was a great way to make connections with people at every level of their professional careers. Attending WAAL gave me the opportunity to network and learn about projects and research happening in Wisconsin. The WAAL conference was just what I needed to "renew, energize, and sustain" my passion for library school and future career as an academic librarian.

Ashley Guy, SLIS UW-Madison, graduate student scholarship

I had a fantastic experience at WAAL 2011. I was very impressed with the quality of the presentations I attended, and I benefited greatly from the feedback and questions I received at my own talk. Most importantly, I met a lot of wonderful people and strengthened existing relationships with a great group of colleagues. I was also paired with an amazing mentor who I have already turned to for career advice. The WAAL conference definitely exceeded my expectations.
Andy Johnson, SLIS UW-Madison, graduate student scholarship

Attending my first WAAL Conference was a wonderful experience for me. Being surrounded by people who were just as passionate about libraries as I am and getting to listen and talk to them about the issues that librarians are facing in the professional world was a great precursor to graduate school for me. I was able to make connections with professional librarians from all over the state, including UW-Madison, where I'll be attending graduate school in the fall. My first WAAL Conference was awesome, and I can barely wait for next year's conference.

Jacob Ineichen, UW-Stevens Point, undergraduate student scholarship

I had a wonderful experience at this year’s WAAL conference. Because it was my first professional conference, I wasn’t sure what to expect, but through the presentations, keynote speakers, and poster session, I found I was able to learn a great deal about academic librarianship. I met librarians of all different ages and experience levels: from current SLIS students to individuals who have been working in academic libraries for many years. Everyone was very friendly, and I feel lucky to have been able to interact with the librarians I met both in formal and informal settings. I made several connections that I plan to keep maintain even after I move to Bloomington to attend Indiana University’s SLIS this fall. Thank you again to everyone who enabled me to receive my scholarship! 
Brianna Marshall, UW-La Crosse, Undergraduate student scholarship

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New Co-editor for the WAAL Newsletter

With the retirement this winter of Linda Hartig, the hunt was on for a new co-editor for the WAAL newsletter team. Jeff Brunner, currently at UW-Green Bay's Cofrin Library, volunteered to fill the position. Jeff graduated from UW-Milwaukee’s SOIS with an MLIS in December of 2010. He will be joining the staff at UW-Oshkosh’s Polk Library on July 1st as Electronic Resources Librarian. 

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Conference Summary, Electronic Resources and Libraries

University of Wisconsin-Parkside librarians, Anne Rasmussen, Serials Librarian, and Qinghua Xu, Electronic Resources Coordinator, attended and presented at the Electronic Resources and Libraries Conference held in Austin, Texas in late February, early March. The title of their presentation was “Individual E-Journal Subscriptions: Assembly Required.” Anne and Qinghua co-presented with Kate Silton of North Carolina A&T State University. This panel presentation described the approaches taken by two different universities to manage individual e-journal subscriptions. Librarians in both schools aim for a streamlined workflow to activate these subscriptions. Working with different collection sizes, different serials vendors and link resolvers, the presenters discussed the processes developed, strategies for altering and simplifying workflow, and benefits to the library community.

Sessions they attended at the conference underscored the importance of sharing experiences and learning with and from others working with electronic resources. Summaries of a few of the sessions they attended are provided below.

"LibX 2.0 New Realities Directions and Possibilities"
Presenters: Kyrille Goldbeck, Sony Vijay, and Annette Bailey, Virginia Tech

LibX is an open source browser plugin for Firefox and Internet Explorer that provides direct access to a library's resources. UW-Parkside has implemented and promoted the use of LibX 1.0. LibX 2.0 is currently being developed and will be released soon.  The goal is to integrate library resources into users’ web experience such as discovery tools (e.g. Primo central, EBSCO discovery service, and Summon), next generation ILS and links to subject guides, etc. The first release will support Firefox and Chrome but not Internet Explorer. The presenters performed a live demo and introduced several changes that have been made to LibX1.0.  While Libx1.0 requires each institution to customize and maintain its own edition builder, with the new release there will be a single, central build for all editions. Make “live” does not require users to reinstall updated plug in, and end users will be able to switch editions on the fly.

LibApp builder was introduced as part of the LibX2.0 package. LibApp are shareable and adaptable modules that allow non-programmers to create applications and publish them for their own libraries and the LibX community. For example, the presenter demoed how to create a LibApp YouTube video to be embedded in a database’s homepage as a video tutorial.
"ROI – Why, Oh, Why? How to Use Return on Investment Data to Tell Your Library’s Story"
Presenter: Doralyn Rossmann
"Making Data Work: Telling Your Story with Usage Statistics"
Presenters: Levine-Clark, Brooks-Kieffer, and McDonald

One of the themes addressed in multiple talks was using data to tell and teach lessons about a library’s value to the community. Doralyn Rossmann discussed the importance of using quantitative and qualitative material to craft an effective story to administrators in her presentation.  She outlined different ways to measure value that reach beyond return on investment, or value for money, including circulation, impact the library is having on its community, alternative comparisons, and customer satisfaction and outcomes. All of these are important to consider when building a statement of the library’s worth. Both Rossmann and the presenters of “Making Data Work: Telling Your Story with Usage Statistics” emphasized the importance of knowing one's audience and providing the audience with only the information pertinent to an institutional goal. Telling a data story about the library should be focused on a single topic, and the scope should be narrowly defined. When presenting, it is important to exclude information that may be very interesting or tangential but not germane to the topic.

"Metrics-based journal value analysis"
Presenter: Chan Li, California Digital Library  

The presenter reported on an overall weighted value metric, developed by California Digital Library during the journal review process.  The method has been adopted by all UC libraries since 2009.

“Overall Weighted Value Metrics measures a title’s relative local value against the other local licensed titles within the same broad subject categories from utility, cost effectiveness and quality perspectives.” During the journal review process, librarians collect data based on metrics including usage, citations, SNIP, impact factor and Cost-Per-Use and Cost-Per-SNIP and Eigenfactor.  They then begin a data analysis by comparing a group of licensed titles against benchmark values assigned to each metric by subject. Last they assign scores to show the value result of those titles. This strategy is aimed to preserve highest quality titles and foster a more open and sustainable scholarly publishing environment.

"Assessment of electronic resources"
Presenter:  Hana Levay, University of Washington

The presenter introduced methods and tools they developed at University of Washington Library to assess the value of e-journals, including packages. The process includes three steps:

1. Gather data, including usage reports, bibliometrics (includes ISI Impact Factor, Eigenfactor and custom metrics), title lists, costs, package and license restrictions, archive/perpetual access rights, etc.

2. Assemble data using MS Access or Excel for decision-making.

3. Analyze data by generating fund-level report so selectors can scan usage, cost, and perpetual access, for all titles in their funds; comparing value of entire packages to other packages and determining the value of the bundle vs. individual title subscription by comparing Impact Factor, Eigenfactor & Averages, cost-per-use, etc.; and determining the value of unsubscribed titles within packages. 

As a result, based on journal bundle analysis, the UW unbundled the Springer package and cancelled individual titles from packages based on metrics.

"You’ve Flipped: The Implications of E-journals as Your Primary Format"
Presenter: Kate Seago

This talk provided a window to a possible future at the library at UW-Parkside. As the Director of Acquisitions at the University of Kentucky, Seago outlined the chronology of the change from print to e-journals between 2005 and 2010, including workflow and staffing changes. She also outlined some implications of this change, including the need for flexible and evolving workflows, an increase need for staff to be able to trouble-shoot, creating a balance between access and ownership, and whether the distinction between monographs and journals in electronic format will continue in the future. Seago hopes to see a future with an acquisitions system that can manage electronic resources and their usage statistics, licenses and contracts, while distinguishing monograph from serial, and package deal from individual subscription.

"eReaders, Our readers, and Electronic Collections"
Presenter: Danielle Pollock, Sandia Technical Library

This presentation highlighted strategies developed and lessons learned during the 2010 pilot study at Sandia National Laboratories. Sandia National Laboratories is a high security research institute with about 4000 researchers and scientists. The pilot project came out of desire to meet patrons’ need to access electronic content via eReader devices. Five of the most popular models, including Kindle 2 and Kindle DX, Barnes & Noble's Nook, Sony Daily Edition: PRS900, Sony Pocket Edition: PRS300 and iPad, available as of January 2010, were chosen for evaluation.

The study invited more 40 library users for their input in terms of what, where, and how they are reading. Many users mentioned features such as the ability to highlight, text-to-speech, enlargeable print, easy-to-use controls, light weight, and speed to be important to them. Apparently, there is no one-size-fits-all eReader available to Sandia users, but among the eReaders tested, iPad had the highest overall score. Of the dedicated eReaders, Kindle DX was ranked highest.

The presenter further discussed the potential use of eReaders with regard to the library’s electronic collections, as well as issues and challenges related to eReader lending, support, and future collection development considerations.

"Do Students want mobile library services and are librarians ready to deliver?"
Presenters:  Angela Dresselhaus and Flora Shrode, Utah State University

The presenters reported on a survey result that Utah State University conducted to find out if USU students desire mobile access to library functions. Sample questions included: "If library resources were easily accessible on your mobile devices, and if you had such a device, how likely would you be to use any of the following for assignments or research?" and "What mobile services would you like the library to offer?"  The presenters offered some advice on how to plan and implement mobile services. For example,  how to identify which vendors support mobile interface and then how to conduct an environment survey to find out what students would like to access via mobile devices.

"Standard Panel, Parts I & II"
Hosted by NISO

Standards were another important topic addressed at this conference through a multi-part panel, which was hosted by Todd Carpenter of NISO. IOTA (Improving OpenURLs Through Analytics) is a voluntary effort to standardize OpenURLs.  The intent is predictability in order to reduce the one million failed URL requests that occur daily. The aim of KBART (KnowledgeBases and Related Tools) is to create a universally acceptable holdings data format. This will improve the OpenURL Knowledgebase metadata supply chain. The ESPReSSO (Establishing Suggested Practices Regarding Single Sign-On) update discussed progress toward using federated identity management to ensure easier access to e-resources. Additionally, the CORE (Cost of Resource Exchange) protocol was introduced. This protocol allows for cost data to be transferred electronically from one automated library system to another (for example, from a serials vendor to an ILS, or from a library’s ILS to their ERM system).  All of these standards have the potential to positively impact a library’s efficiency, accuracy, and access to information. I was especially impressed that panel presenters, which included a combination of librarians and individuals from the industries of publishing, book vending, and integrated library systems. Working together towards a common cause will increase the likelihood of positive change and progress for all.   

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People & Places, In Brief

Lawrence University 

Lawrence University bookplate, photo

On Friday afternoons this term, we've been doing half-hour programs called "Things Worth Knowing."  Topics range from the Triangle Shirtwaist Factory Fire to Dungeons and Dragons to Librarians in Popular Culture to Superstitions -- whatever we feel like talking about that week. It's been fun and has brought some new people into the library.
See http://guides.lib.lawrence.edu/things

We rolled out our mobile website (http://www.lawrence.edu/library/mobile/ ) with posters (http://www.flickr.com/photos/seeleyg/5638895466/in/photostream ) and smartphone-shaped cutouts distributed around campus.

Each May, we present our graduating senior library student workers with a thank you card and a copy of the bookplate we will place in a book in their honor.

Marquette University Raynor Memorial Libraries 

The Libraries’ 14th annual Dittman Library Research Competition awards were announced during National Library Week. Three student winners received $200 checks and will be featured on a new READ poster this summer. The competition recognizes effective library research and is funded entirely by staff in honor of former instruction librarian Maria Dittman, who served the university for more than 25 years before her retirement in 1996. More about the competition here.

Librarian appointment: Faith Steele has been appointed to a permanent position in Research & Instructional Services effective July 1. Faith joined the Marquette Libraries in August 2009 in a two-year library residency following completion of her Master’s degree from the University of Kentucky. Since her move to Wisconsin, Faith has been an active WLA member, having spearheaded the 2010 formation of EMIERT (Ethnic and Multicultural Information Exchange Roundtable.

NAXOS Streaming Audio Services have been added to the Libraries’ digital resources. Together these services include a music library of more than 50,000 CD-length records of all genres and a Spoken Word audiobook database comprised of more than 750 American and German classics, plays, and philosophical works. See details.  

Fundraising for Japanese relief. Two staff-initiated events raised more than $2,000: a bake sale, held April 5, and the May 3 raffle of an anonymously-donated iPad 2. All proceeds were donated to the Red Cross, earmarked for Japanese relief efforts. More here.

University of Wisconsin- Eau Claire 

McIntyre Library welcomes Stephanie H. Wical, a new Periodicals and Electronic Resources Librarian. Stephanie worked for five years as the Electronic and Technical Services Librarian at New Mexico Institute of Mining and Technology (New Mexico Tech) in Socorro, New Mexico after receiving her MLS degree in Library and Information Studies from the State University of New York at Buffalo. Additionally, she received an MA degree in Women’s Studies from the University of Alabama in Tuscaloosa and a BA degree in Psychology and Women’s Studies from the University of California, Santa Cruz.

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Calendar of Meetings & Events

WLA Annual Conference, "Libraries: A Renewable Resource" November 1-4, 2011, Hilton Milwaukee City Center & Frontier Airlines Center, Milwaukee
WAAL Annual Conference April 17-20 2012, Grand Geneva Resort & Spa, Lake Geneva

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Education & Enrichment Opportunities

CCBC Calendar & Events SOIS Podcasts
e-Learning from ACRL SOIS Professional Development Institute
SLIS Continuing Education & Online Short Courses Wisconsin State Law Library Classes and Tours

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