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April 24

Full Conference Program (PDF)

8:00 AM - 5:00 PM

Palm Garden Coat Room             


8:00 AM - 5:00 PM

Villa Gottfried Parlor

Internet Cafe                  

9:00 - 10:00 AM

Palm Garden Ballroom D

Breakout 1: Virtual Reference Services: Losing Face or Connecting with Patrons?             
Tyler Scott Smith, UW Milwaukee Libraries

As library reference services continue to grow and adapt to the changing environment of digital space an increased level of attention has been paid to the interactions that users have with librarians through computer mediated communication (CMC) experiences. Library users have traditionally looked to reference librarians for query clarification or to be paired with relevant and reliable information sources. With the ever increasing size of online portals, like library homepages, references services have also made the leap into the online world by offering virtual reference services (VRS) to the library users.

The adoption of VRS by libraries is in no way phenomenological. It has been widely adopted by academic libraries as means to increase patron use of reference service and to better accommodate patrons who access library services from a remote location.

Assessment and satisfaction of VRS is what inspired a 2011 informal satisfaction survey. Despite the findings of many scholars and studies performed, this library experienced very heavy traffic on their VRS system. It was found that over the course of the 2010-2011 academic year over 35% of the questions that came to the reference (rebranded Ask-A-Librarian) librarians were through a VRS embedded chat widget.

While considering the diverse body of literature on the subject and when put into the context of this study’s scope, VRS assessment from the end user perspective and the potential establishment of practices to increase end user satisfaction with information source pairing seems like a natural and beneficial direction for this research. The overarching questions being considered in this study are three-fold.

- Are users of VRS satisfied with their overall experience?
- Are users of VRS consistently displeased with a feature or aspect of the service?
- If patterns are found, how can the standard of VRS be adjusted to improve patron experience?        

Palm Garden Ballroom E

Breakout 2: Contemporary Economics of Information    
Tom Zillner, Wisconsin Library Service (WiLS)

Stewart Brand famously said "Information wants to be free." Lots of other people (e.g., book publishers, movie studios and vendors of scholarly journals and databases) want information to  cost money, sometimes lots of it. Tom will examine what futurists have to say about the economics of information, and make a few observations of his own, particularly about how technology affects information costs.

Palm Garden Ballroom F

Breakout 3: Getting Lost in the Library?
Ellen Jacks, UW-Madison, Memorial Library
Casey Schacher, UW-Madison, Memorial Library

Memorial Library at UW-Madison is a complex building, complete with mezzanine floors and "North" and "South" stacks that are oriented perpendicular to one another. As a result, patrons may have difficulty locating their needed items and resources. In order to create a more user-friendly environment, the staff at Memorial installed a touch screen Wayfinder and directory to help patrons with library navigation. The presenters are currently conducting a usability study on the effectiveness of the electronic Wayfinder, as well as a complementary study on how patrons navigate the library. Building off of a literature review, the presenters will discuss the results of their studies, leading to recommendations how to create and maintain effective navigation of the physical library.

10:00 - 10:30AM               


10:30 - 11:45 AM              

Palm Garden Ballroom A

Keynote: Utilizing Digital Library Infrastructure to Build Modern Research Collections     
Mark Phillips

Academic research libraries have invested heavily in digital library technology and infrastructure for over a decade now, yet few are leveraging these technologies to their fullest to build new and innovative research collections for their constituents. The Web has become an important fixture in today’s society and has disrupted countless industries including the way that libraries select and build collections. Most publishing has moved to a Web first paradigm which has challenged the traditional selection, acquisition and provisioning of access in many libraries. This keynote will cover the opportunities that digital library infrastructure offers if utilized effectively as a tool to build novel research collections. It will highlight examples from the UNT Libraries and other institutions, which demonstrate these concepts.

11:45 AM - 1:15 PM       

Villa Gottfried Room

Luncheon: Why Are There So Many Explosions?!? Graphic Narrative, Humor, and Engaging Instruction in the Academic Library 
Matt Upson

Comics and graphic novels are increasingly welcomed in academic environments. Many undergraduate courses already utilize comics as a way to engage students, and graphic narrative has been used to model behavior, examine and dispel stereotypes, and provide greater context for abstract ideas. The multimodal nature of graphic narrative requires more participation from the reader and results in a more complex meaning-making process than with text alone. Additionally, the use of narrative and humor in the college classroom has been shown to increase comprehension, retention and recall, reduce anxiety, and engage students.

The combination of graphic narrative and humor has the potential to increase student knowledge and understanding of the research process and information literacy skills, while reframing student understanding and appreciation of library services and resources.  

The presenter will cover his experience working with and creating comics as tools for library instruction and future opportunities to utilize the medium.

1:15 - 2:15PM    

Palm Garden Ballroom D

Breakout 1: Student Attitudes Towards e-books at UW-Sheboygan, and What Does It Mean to Us? 
Jeff Ellair, UW-Sheboygan

Encounters at the reference desk have indicated a student acceptance level of e-books ranging from lukewarm to resistant (mostly resistant). This has left library staff wondering if purchasing increasing numbers of e-books would be the best use of limited acquisitions funding, despite the presumed advantages that the format offers. In Fall 2012, Jeff designed and delivered a survey and information session which reached over 30% of the student body, to determine if the anecdotal responses at the reference desk are representative of student attitudes overall. Survey results reveal what prior experience students have had with e-books, how they feel about them and why. Jeff will share the findings and discuss how the information has assisted in making decisions about acquisitions purchases and the way forward with e-books.

Palm Garden Ballroom E

Breakout 2: Multifaceted Promotion and Outreach of Banned Books Week Library Programming
Eric Kowalik, Marquette University
Emily Zegers, Marquette University
Note: Megan Reilly contributed to the development of this presentation but will not be present at the conference.

Are you interested in how to better engage your community through marketing, outreach and social media? If yes, then join Eric Kowalik and Emily Zegers from Marquette University as they share their strategies for diversified and interactive library promotion. Through illustrating the Raynor Memorial Libraries’ Banned Books Week campaign, this presentation will deliver numerous strategies on how to reach your audience where they are and bring them into the library. Topics covered will include program development, cross-campus collaboration, creating an interactive LibGuide and displays, promoting events through campus media, and documenting the event through photos and videos.

Palm Garden Ballroom F

Breakout 3: Breaking the Waves: Implementing Coral at UW-Parkside   
Jay Dougherty, UW-Parkside
Sue Peacock, UW-Parkside
Anne Rasmussen, UW-Parkside

In the early part of 2012, The University of Wisconsin-Parkside decided to install the Coral Open Source ERM (Electronic Resource Management) software to better keep track of our electronic resources. We formally went into production with Coral over the Summer of 2012. This presentation will identify why we choose Coral, technical hurdles to installing it, our experiences with the functionality of Coral, and our current use of the software.

2:15 - 2:45 PM   

Palm Garden Main Foyer


2:45 - 3:45 PM   

Palm Garden Ballroom D

Breakout 1: CollectionDevelopment Policies and Barrier-free Access to Electronic Information at North American Academic Libraries              
Axel Schmetzke, UW-Stevens Point

The shift from print to digital format has provided people with “print disabilities” unprecedented opportunities for information access. However, only e-resources designed according to certain accessibility standards provide these opportunities. This presenter will report the preliminary results of his current sabbatical project, in which he employs content analysis of the collection development literature, policy analysis, and phone surveys to explore the extent to which academic librarians consider accessibility when selecting e-resources for procurement. The presentation will conclude with a discussion of best practices concerning inclusive, disability-sensitive selection procedures.

Palm Garden Ballroom E

Breakout 2: OCLC Resource Sharing's Great Migration Begins     
Mark Beatty, Wisconsin Library Service (WiLS)

The OCLC WorldCat Resource Sharing ILL system you've been using everyday for years is moving to a whole new platform and interface. Find out at this session how the migration is going, plan a timeline for your migration to the new WorldShare ILL platform, and perhaps talk with colleagues that have already migrated. There will be ILLiad considerations too. Voluntary migration will start in February 2013. Some ILL departments will need to wait until the summer 2013. But the current FirstSearch based system is going away by December of 2013. This presentation and discussion will be led by Mark Beatty, WiLS, one of the new WorldShare Management System ILL trainers.

Palm Garden Ballroom F

Breakout 3: Tailoring Technology Instruction for Today and Tomorrow’s Educators
Robin Amado, UW-Madison, MERIT
Ashley Guy, UW-Madison, MERIT
Jim Jonas, UW-Madison, MERIT
Dawn Wing, UW-Madison, MERIT
Carrie Wolfson, UW-Madison, MERIT

As iPads, mobile devices, and interactive whiteboards become more prevalent in K-12 classrooms, education programs are recognizing the need for technology training for today and tomorrow’s teachers. Since Spring 2012, MERIT (UW-Madison’s School of Education Media, Educational Resources, and Information Technology unit) has been expanding its efforts to provide hands-on technology instruction for School of Education undergraduate and graduate students, as well as Madison Metropolitan School District (MMSD) teachers and administrators.

Recent projects facilitated by MERIT include: a new “Teaching for Tomorrow” workshop series; a credit-bearing Curriculum and Instruction course; and a series of professional development trainings for practicing teachers in MMSD on emerging educational technologies. “Teaching for Tomorrow” workshops target School of Education teaching assistants, with the goal to “teach the teacher.” By providing technology training for the teaching assistants, we hope that they become technology role models to the pre-service teachers they mentor. In January 2013, MERIT will be teaching a portion of a two credit undergraduate Instructional Technology, Learning, & Games course, which will focus on incorporating instructional and interactive technologies into the K-12 classroom. Students will discuss ways to integrate social media (Facebook, Twitter, Edmodo), blogs (Edublogs, Weebly), Google (Drive, Apps, and Maps), and interactive whiteboards into K-12 curriculum. The MMSD teacher trainings began as a collaborative effort with the Partner School Network, which facilitates the placement of pre-service teachers from UW-Madison. The trainings include graduated sessions on Google Apps and interactive whiteboard software.

This presentation will discuss the traditional and nontraditional forms of planning, funding, instruction and outreach needed to implement these new initiatives, as well as how they enhance the course-related instruction and drop-in workshops already offered by MERIT. We will share examples of our technology instruction, as well as our successes and missteps for you to consider when conducting your own technology instruction.

3:45 - 4:00 PM   


4:00 - 5:00 PM   

Palm Garden Ballroom D

Breakout 1: Surviving the Zombie Apocalypse Through Innovative Outreach in Academic libraries
Lizz Zitron, Carthage College
Matt Upson, Emporia State University Libraries and Archives

Why does outreach matter in academic libraries? And what exactly is it (advertising, PR, instruction, book clubs)? Will it save you from a zombie attack? This panel discussion will examine why outreach should be a part of every academic library's mission, how to think about it, and ways to actively engage users through outreach efforts. Learn how librarians have planned and implemented outreach efforts both through intentional long-term efforts and on-the-fly. The panel will share innovative outreach efforts the speakers have done at their institutions ranging from the graphic novel "Library of the Living Dead" guide to hosting a first-year student Information Carnival. This panel will focus in particular on ways to engage various stakeholders through outreach activities and how to think about outreach for your institution.

Palm Garden Ballroom E

Breakout 2: Selecting a New Library Services Platform: A Report from UW System Libraries
Susan Mitchell, UW System Office of Learning and Information Technology
Lee Konrad, UW-Madison, General Library System
Bruce Barton, UW-Madison, Shared Development Group

In September 2012, the Council of UW System Libraries (CUWL) directors charged a committee with developing an RFP aimed at identifying and purchasing a new Library Services Platform, giving full consideration and weight to technologies and services that advance the spirit of
CUWL’s foundational principle, "One System, One Library."

The presenters believe that this topic is of interest to all UW System library staff as the outcome of the process will directly affect their daily work lives. Librarians from other institutions who are
considering next generation integrated library systems or library services platforms should find the presentation informative as well.

The presenters plan to address the current status of the RFP process at the time of the WAAL meeting, and will focus much of the time discussing the process itself. Specifically, the presenters will discuss the organizational framework used to manage the process, the rationale, benefits, and goals behind acquiring a new system, the gathering and vetting of functional requirements, review of workflows and business processes, the transformative impact a new system could have in furthering the work of UW System Libraries, and, of course, the potential benefits such a system might have in facilitating future collaborations and/or resource sharing with other academic libraries in the region.

Palm Garden Ballroom F

Breakout 3: Tales From the Trenches: The State of the Library Job Market for Recent Graduates
Troy Espe, UW-Madison, Steenbock Library
Ashley Guy, UW-Madison, MERIT
Ellen Jacks, UW-Madison, Memorial Library
Craig Thomas, UW-Oshkosh, Polk Library

In June 2012, Forbes magazine ranked library and information studies as the worst master’s degree for jobs because of the low pay rank and estimated growth rank. Is it?

Four recent library school graduates will share their experiences of hunting for library jobs. Their positions -- and backgrounds -- vary widely. One is a technology administrator. Two are post graduate interns. Another is a paraprofessional. But what do they all have in common? They all recently trudged through the job hunting trenches and have lived to tell the tale. The panelists will provide insight into today’s library job market and offer tips that helped them get hired. National data and the results of a survey distributed to recent Wisconsin library school graduates will be discussed.

If you've recently graduated, will be graduating soon, or perhaps are a hiring librarian interested in the other side of the story, we invite you to come prepared with questions or your own job hunting tale.

5:00 - 7:00 PM

Elk Room

New Members Round Table Happy Hour

Join the New Members Round Table for a Happy Hour in the Elk Room! Meet new members of WLA, and say hi to old friends. Have a sociable drink before dinner, while enjoying the lovely view of Elkhart Lake.