Conference Scholarships

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The WAAL Professional Development Committee is pleased to offer scholarships for the upcoming 2013 WAAL conference:

There are three categories of application for a scholarship:

1.     Library student assistant or undergraduate student

2.     Paraprofessional library staff member

3.     Graduate student currently enrolled in a library/information science program

Guidelines for application and application forms for all of the scholarship categories are available on the WAAL web site at

Applicants for the Undergraduate Student/Library Student Assistant scholarships are being sought from anyone who supervises student assistants.  Any undergraduate student or library student assistant who may be interested in or who shows potential for a library career is eligible.

Application for a Paraprofessional scholarship is available to all paraprofessionals who are WLA members or who become WLA members prior to the conference.  Paraprofessionals are those individuals who are currently employed full time or part time in a library and are not enrolled in a library/information science graduate program.

Application for a Graduate Student scholarship is available to all graduate students currently enrolled full time or part time in a Library/Information Science program and who are WLA student members or who become WLA student members prior to the conference. Graduate students who are currently enrolled in a library/information science program and who are working and/or interning in a library should NOT apply for the Paraprofessional scholarship but should complete the Graduate Student scholarship application.

All scholarship awards include conference registration, meals allowance, hotel room expense (at ½ double occupancy rate) and mileage, if applicable.  Double occupancy can be with another scholarship recipient or other individual, to be arranged with the scholarship recipient at the time scholarship is awarded.  Recipients will be paired with a mentor to guide them through the conference and introduce them to colleagues.

To apply, please electronically submit all documents by March 29 to Rachel Slough.

Poster Session and Reception

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Thursday, April 25

Poster Session and Reception

2:30 - 4:00 PM

Palm Garden Main Foyer

"Best Student Poster", "Best Poster Content", and "Best Visual Design" ribbons will be awarded.

Archives, Cultural Memory and Shame: Japanese Internment Camps

Valerie Vega, UW Milwaukee, SOIS Grad School

Archives are essential to maintaining cultural memory. This poster will focus on the importance of archiving the records of shameful events, which much of society may want to forget or ignore. Archives can ‘remember’ that which might otherwise be forgotten because of cultural silence and lack of discussion. Studying prior research about the internment and applying archival theory if needed, I explored the importance of archives in how individuals and communities remember the WWII era Japanese Internment in the United States and Canada, as well as the role shame plays in how the events are remembered. I found that, providing the records of the events are properly kept and preserved, archives can keep those events active in cultural memory, allowing cultural discussion to happen at a later time. Archives do not ensure this cultural dialogue, but they can be the catalyst for it.

Assessing Multiple Aspects of Academic Library Services: Collections, Staff, Accessibility, & Space
Soohyung Joo, UW-Milwaukee, SOIS Grad School
Inkyung Choi, UW-Milwaukee, SOIS Grad School

This study intends to propose a multi-dimensional assessment model for academic library services. The model posits four aspects of services in academic libraries, including collections, staff, accessibility, and space. For each aspect, we proposed three to five measurement items as follows: (1) collections: amount, coverage, and recency; (2) staff: reliability, responsiveness, expertise, willingness to help, and friendliness; (3) accessibility: navigability, organization, and availability; and (4) space: stack space, comfortableness, available seats, and studying area. The suggested model was validated from an actual evaluation of an academic library in a research university. The reliability of and validity of the assessment model were examined based on a Cronbach’s α test and a factor analysis respectively. The results indicate that the model can be reliable and valid to assess the identified aspects of library services. Also, a multiple regression analysis confirmed that the four aspects would adequately explain user satisfaction in academic libraries.

Birds of a Feather: Academic Libraries, Students, and the University Tweet Together
Emma Molls, UW Milwaukee Libraries, Learning Commons Intern

With smartphones and tablets on the rise and the backlash against Facebook’s reorganization of “Pages,” Twitter is now becoming the go-to social media application—doubling in usage between 2011 and 2012. Academic libraries are able to play a central role in campus culture through effective use of a Twitter account. By creating meaningful “lists” for subscribers, promoting campus re-tweets, maintaining a colorful voice, and increasing followed handles, academic libraries’ Twitter accounts can bring together students, library staff, and other university organizations. Check out Twitter beyond the basics, find out what academic libraries across the state are tweeting, and hear UW-Milwaukee Libraries favorite tweets!

Capturing UW-Milwaukee’s Web Presence through the Archive-It Web Crawler Service
Charles Welbom, UW-Milwaukee Libraries, Archives, SOIS Grad School
Dan Hauck, UW-Milwaukee Libraries, Archives, SOIS Grad School

Information once disseminated through traditional channels at UW-Milwaukee increasing finds a wider audience through university Web space. While this trend allows for the proliferation and exchange of an unprecedented amount of documentary material, these developments also produce challenges from an archival and technical perspective. To counter the potential loss of documentary evidence to the ephemeral nature of the Internet, the Archives Department partnered with the Archive-It web crawler service to capture UW-Milwaukee’s Web presence. UW-Milwaukee’s Web Presence Archive serves to document campus activities and student life to an unprecedented extent, ensuring future access to otherwise transitory university documentation distributed via the Internet.

Data Management Planning at the Wisconsin Center for Education Research
Leah Ujda, UW-Madison, Wisconsin Center for Education Research

As more and more funding agencies begin to require a data management plan in new grant applications, we at the Wisconsin Center for Education Research (WCER) decided to leverage this requirement and encourage all of our researchers, regardless of their funder, to think carefully about data at the beginning of their projects. We developed a web based tool that walks users through a series of questions about his/her project and the data that will be gathered and created. Users are asked to describe their data and metadata, access and security needs, and preservation and long term storage requirements. Standard language about services and infrastructure provided by WCER's Technical Services department and multiple help tips are included to make some of the more complex aspects of data management easier for the user to address.

EMIERT: Supporting Diversity in Wisconsin Libraries
Karla J. Strand, Vice Chair, EMIERT, Diversity Librarian, Carroll University, Waukesha, WI

The Ethnic and Multicultural Information Exchange Round Table (EMIERT) is new to WLA. Formed in 2011, WLA's EMIERT serves to support librarians of color, librarians who work closely with ethnic and multicultural groups and library professionals interested in supporting diversity in Wisconsin libraries. Stop by our poster to learn more about EMIERT and see how to get involved!

Evaluating ArCat: A User, System, and Comparative Analysis
Kadie K. Seitz, UW Milwaukee SOIS Grad School

This study examines the Wisconsin Historical Society’s online archival catalog system, called ArCat. Previous work on how historians use archives as well as State Historical Society web presences is examined. A user analysis is performed; results show that the users targeted most are historians, genealogists, teachers, students, archaeologists, and local government officials among others. The system is determined to be somewhat unfriendly to users, in part due to its lack of browsability. The system itself is also analyzed, examining the individual features as well as several sample searches in order to determine its effectiveness. Lastly, ArCat is compared to the Minnesota Historical Society Archives digital catalog and some sample searches are performed, finding that the Minnesota Historical Society’s system is more user-friendly due to its browsing features.

Getting Graphic…novels that is. Collaborating with other Library Departments to Enhance a Graphic Novel Collection
Beth Kucera, UW-Milwaukee Libraries

The popularity of graphic novels (GN) has exploded and the UW-Milwaukee campus has been offering courses that focused on GNs. Because of this, the ILL department noticed an increase in the number of requests for GNs and thought our existing collection needed a boost. We started by using our own purchase on demand system, ILLiPOD, to purchase select GNs that were newly published, difficult to borrow, or ones that may fit our collection needs. We also won a UWM Libraries mini-grant to purchase even more GNs that were ordered and processed by the acquisitions department, put on display in a new location, and used during an outreach program for middle school students. Find out how the interlibrary loan department successfully implemented a new and improved graphic novels collection.

If You Can Find It, We Can't Get it for You: How Ebooks Subvert Sharing
Raina Bloom, UW-Madison, College Library
Carrie Nelson, UW-Madison, College Library

We invite librarians to consider the complicating role that ebooks play in creating flexible collections. When an ebook is purchased, the resource is differently restricted than its print equivalent would be, and in ways that violate commonly-held principles of sharing and access. This has the potential to become a significant issue as patrons increasingly encounter ebooks with no print equivalent, which reduces the ability to move resources between libraries. This poster will provide background on ebooks, address drawbacks to their acquisition, and suggest and solicit alternative approaches.

Intellectual Freedom: An Important Concept for All Librarians
Kristin Pekoll, IRFT Chair, West Bend Community Library
Gretchen Revie, LRFT member at large, Lawrence University
Dawn Haggerty, Herzing University – Kenosha

WLA’s Intellectual Freedom Round Table provides an opportunity for all WLA members to be involved with intellectual freedom principles and issues. Stop by to learn more about the IFRT, and share ideas on intellectual freedom in our academic libraries and communities.

In-person and Online Instructional Workshops by Graduate Students for Graduate Students
Adrienne Evans, UW- Madison SLIS library
Mallory Inman, UW-Madison SLIS library
Nattawan Junboonta, UW-Madison SLIS library
Tracy Steffens, UW-Madison SLIS library

This year the University of Wisconsin Madison School of Library and Information Studies (SLIS) Library offered five workshops in face to face environments. Both course-integrated and drop-in, the workshops focused on instructional technology and were designed by graduate students for graduate students. The workshops focused on software and programs including Omeka, Presentation Design and Information Graphics, Jing, and Google Drive including Google Spreadsheets. Come learn about the process the SLIS Library staff used for collaborating with faculty, as well as designing, and delivering workshops.

Lights, Camera, Action: Creating a Virtual Library Tour
Eric A. Kowalik, Marquette University Raynor Memorial Libraries
Nia Schudson, Marquette University Raynor Memorial Libraries

Attend a screening of our 3 minute virtual library tour. Why and how did we create it? We will explain the process from writing a script to finding a narrator, and discuss our challenges and surprises. We also developed a mobile version to provide a flexible option to meet our patrons’ needs. All of our cinematic secrets will be revealed.

Making Friends with Strangers: Using Postcards as Enticement to Global Studies
Kate Moody, Ripon College Lane Library

Ripon College would like to increase the number of students who travel abroad. In order to support this goal, the library set up a Postcrossing account to send and receive post cards from all over the world. We collect and display these cards along with a map displaying where our cards are from. We feel that this personal interaction with strangers from across the globe reminds our students that the world is a very big place and they should explore it.

Recollection Wisconsin: Discovering and Sharing State and Local History
Emily Pfotenhauer, Wisconsin Library Services

Meet the new WHO! Wisconsin Heritage Online, the statewide digitization program sponsored by Wisconsin Library Services (WiLS), is now known as Recollection Wisconsin. The new website is a gateway to more than 120,000 digital history resources from libraries and archives of the University of Wisconsin System and private colleges across the state, as well as dozens of public libraries, museums and historical societies. This poster will introduce the newly redesigned website and highlight some of the free tools, including Tumblr and Pinterest that Recollection Wisconsin is using to help visitors discover personal connections to the past.

Rethinking Outreach: Engaging Undergraduates in a College Archives
Abigail Brown, Carthage College, Staubitz Archives

In an increasingly virtual educational environment, engaging undergraduates in a college archives requires looking beyond traditional partnerships and methods of outreach. Collaborating with faculty in inquiry-based learning exercises, partnering with campus offices to reach students outside the archives, and effectively utilizing social media allow college archives to meet the future with confidence. Drawing on outreach conducted at Carthage College’s Staubitz Archives, this poster will provide concrete examples and advice on incorporating fresh strategies into your undergraduate outreach.

Teaching Technology to Pre-Service Teachers
Robin Amado, UW-Madison, MERIT, WTI Project Assistant
Ashley Guy, UW-Madison, MERIT, Research Intern
Dawn Wing, UW-Madison, MERIT, Teaching Assistant

In January 2013, MERIT (UW-Madison’s School of Education Media, Educational Resources, and Information Technology unit) provided interactive whiteboard training to sixty Secondary Education student teachers. The purpose of the trainings was twofold: to provide hands-on technology workshops to future educators; and for the pre-service teachers to share technology skills they learned with their cooperating teachers. Participants were highly encouraged to attend basic and advanced Promethean board sessions over a two-week period. Our experience has demonstrated that MERIT’s effort to provide meaningful technology training to students has built new and stronger relationships within the School of Education. Survey results indicate the necessity to integrate educational technology training into teacher education curriculum.

What America Thinks: Using the Online General Social Survey as a Reference Tool
Rose Trupiano, Marquette University Raynor Memorial Libraries

Not able to find a poll about how Americans think about certain issues? Need to compare American societal attitudes through the past decades? The General Social Survey (GSS) may be just the Reference tool you need! Since 1972, the GSS has been conducted by the National Opinion Research Center measuring American thought, activities and trends. Thousands of scholarly journal and newspaper/ magazine articles have been published analyzing GSS data. The GSS is freely available online and with University of Berkeley’s free SDA software, you can quickly run variable cross-tabulations to answer a number of potential reference questions (e.g. “Do males and females differ on societal views?”; “Are college graduates more satisfied with their jobs than high school graduates?”; “Are Republicans generally happier than Democrats”? and many more.) Come learn about the GSS and how it can help you in your reference work!

What Do Students Really Know about Information Literacy? Project SAILS at the UW Colleges
Peggy Turnbull, UW-Manitowoc
Katie Sanders, Library Support Services, UW Colleges

Librarians at the UW Colleges sought to learn more about what students know and what they learn about information literacy over the course of a semester. During Spring 2012 the UW Colleges libraries assessed student knowledge using Project SAILS, a standardized assessment tool developed at Kent State University. SAILS test items are based on the Association of Colleges and Research Libraries (ACRL) Information Literacy Competency Standards for Higher Education. Of the 13 UW Colleges campuses, 9 participated in the survey, with 495 students taking test one and 335 taking test two. The poster session will include charts with results by ACRL standard, major, and class standing, and will identify the topics associated with the highest and lowest scoring questions. The poster will also show the impact of the results upon the information literacy program at the UW Colleges.

When Free is Enough: Locating Quality Chemical Information With and Without Subscription Databases
Ariel Neff, UW-Madison, Chemistry Library

Chemspider, PubChem, eMolecules.... There are more free chemical resources available online than ever before. How can the generalist librarian know which of these sources contains the best quality information? What types of reference questions can be easily addressed utilizing free resources, and when do more specialized subscription services (SciFinder, Reaxys) or print materials need to be consulted? This poster will demonstrate when, and when not, to use free chemical databases by walking through a few reference question case studies from undergraduates at UW-Madison.

You really like us!: Using Facebook to Attract and Engage
Erin Carrillo, UW-Madison, Steenbock Memorial Library
Troy Espe, UW-Madison, Steenbock Memorial Library
Jessica Newman, UW-Madison, Steenbock Memorial Library

In December 2012, Steenbock Memorial Library employed a new Facebook campaign to complement and showcase a recurring event: Student Appreciation Week. This campaign was designed to express appreciation for and introduce patrons to student employees, who are the face of the library for many patrons. Twenty-five student staff were individually photographed next to a whiteboard displaying their first name, major, favorite book, and hidden talent; these photos were shared on Facebook over a two week period. The campaign built rapport between librarians and student staff, and resulted in a highly positive social media response. The library’s Facebook page received almost twice as many new followers, almost ten times as many likes, and more than eight times as many comments compared to the previous month. This poster discusses the campaign’s development, implementation, assessment, and subsequent campaigns that built on this success.


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April 26

Full Conference Program

8:00 AM - 11:45 AM        

Palm Garden Coat Room


8:00 AM - 11:00 AM

Villa Gottfried Parlor

Internet Cafe                   

9:00-10:00 AM  

Palm Garden Ballroom D

Breakout 1: Same Content, Same Time, Same Cost: Collaborating for Accessibility            
Carrie Nelson, UW-Madison, College Library
Ed Van Gemert, UW-Madison, General Library System

As information has become increasingly digital, libraries can and must play a greater role in ensuring that our resources can be used effectively by people with disabilities.  Rapidly evolving technologies challenge librarians to stay well informed and to capitalize on opportunities to improve the accessibility of our resources.  In the past year, activity and interest around developing and providing accessible information resources in the higher education environment has soared.  Recent legal suits, settlements,and rulings have highlighted the risks incurred when institutions do not address information accessibility.  Meanwhile, many college and university leaders and consortia are highlighting the critical role accessibility plays in meeting our institutions' educational and research goals.  In May 2012, the Association of Research Libraries (ARL) charged a Joint Task Force on Services to Patrons with Print Disabilities.  The task force has released a 40-page report describing the current state of information accessibility for those with print-related disabilities and making recommendations for research libraries related to the accessibility of retrospective print collections, licensed electronic resources, library websites, e-readers, and other user services.  The University of Wisconsin-Madison libraries are actively involved in campus, consortial, and national efforts around information accessibility.  In this presentation, we will review the context in which libraries are acting and share our recent experiences dealing with accessibility issues.  In particular, we will review the findings and implications of the ARL report and describe our experiences with institutional e-textbook adoptions, supporting captioning of audio resources, website accessibility, and the opportunities associated with open content.

Palm Garden Ballroom E

Breakout 2: Get 'Embed' With Your Librarian: Meeting the Needs of Students Online
Joe Hardenbrook, UW-Green Bay
Anne Kasuboski, UW-Green Bay

What do you do with students you rarely see in the library? University of Wisconsin-Green Bay has a growing adult learner population, most of which take classes solely online. Reaching these students can be challenging. Librarians conducted an assessment of adult students to investigate their needs. This session will focus on the assessment results and the outreach plan put into place. It will highlight several initiatives, including the embedded librarian program, marketing efforts, and learning tools geared towards online and adult students. Based on feedback from students and faculty, an increase in reference questions, as well as high usage statistics from librarian-created tutorials and discussion boards, the outreach plan is working. Come and learn about these best practices for online and adult learners and share your ideas, as well.

Palm Garden Ballroom F

Breakout 3: New Space = New Tools      
Kelly Carpenter, Lakeshore Technical College
Karla Zahn, Lakeshore Technical College

What’s in your library tool kit? How do you promote, market, manage and support the ever changing world of library resources?

An extensive remodel shifted a library to a learning commons atmosphere which now houses the library, an academic support center, testing services and a computer lab. This provided the opportunity to reinvent the library’s brand and initiatives using a variety of tools.

Learn about the tools used to:
• market and increase student and staff use
• promote technology awareness
• strengthen information literacy initiatives
• circulate e-devices
• improve physical space usage
• implement continuous quality improvement (CQI)

There will be time at the end of the session for others to share their examples of tools that support the ever changing landscape of the academic library.

10:00-10:30 AM


10:30 - 11:45 AM              

Palm Garden Ballroom A

Keynote:  Now What or Success as a Moving Target
Maurice Coleman

Now that you have successfully piloted your project the truly hard part begins for you and your library organization. How do you incorporate new projects and workflows into your library while keeping your sanity and enthusiasm? How do you help or support staff in weeding their duties and workflows? How do you create an organization that constantly strives to add the better while letting go of what does not work for your customers? This 2010 Library Journal Mover and Shaker will show you practical tips from years of experience leading and merging projects into organizations, thereby ensuring the long term health of your library.

Call for Volunteers

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Volunteers Needed!

The WAAL Conference seeks volunteers for Registration and as Room monitors to introduce speakers.

Please feel free to add your name to the spreadsheet to introduce a speaker or to work at the registration desk.




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April 25

Full Conference Program

8:00 AM - 5:00 PM          

Palm Garden Coat Room


8:00 AM - 5:00 PM

Villa Gottfried Parlor

Internet Cafe                  


Palm Garden Ballroom D

Breakout 1: Revamping the English 1 One-Shot: Lessons Learned on the Path to Change
Matthew Coan, Madison College, College Library, Truax Campus
Joshua Stokdyk, Madison College
Deborah Diller, Madison College, Downtown Education Center

Come learn about how librarians at Madison College revised and revived the English 1 ‘one-shot’, in coordination with the English Department. We will talk about the process by which we piloted a new, two-visit approach to information literacy sessions with our key Com A course. We will also discuss the motivations both within and beyond our libraries that prompted the change.  In so doing, we learned a few lessons, political and otherwise, about the challenges of trying something new and trying to get the word out.  We would also like to solicit input from those in the session about the successes you have had how best to get buy-in from faculty for change.      

Palm Garden Ballroom E

Breakout 2: Professional development, publishing, and presenting. Sponsored by NMRT
Sarah McDaniel, UW-Madison, Library & Information Literacy Instruction
Gretchen Revie, Lawrence University
Axel Schmetzke, UW-Stevens Point
Paula Ganyard, UW-Green Bay
Anjali Bhasin, UW-Madison, School of Library & Information Science

Are you new to the Wisconsin Association of Academic Librarians? Have you been wondering about how to become more involved or submit a presentation proposal for a conference? A panel of experienced librarians will talk about how to become more involved with professional associations, presenting, and publishing. More specifically, they will talk about how to find opportunities for presenting and publishing in your everyday work. They will also highlight the importance of involvement in professional associations. This moderated session will be useful for librarians looking to further their professional development.

Palm Garden Ballroom F

Breakout 3: From Another Perspective: Seeing Co-Workers in a New Light          
Theresa Beaulieu, UW-Milwaukee
Kate Ganski, UW-Milwaukee

Does "Grump, Groan, Growl" describe a co-worker you know? Do you struggle to cope with different/difficult personalities in the workplace? This workshop explores how to gain a new perspective. So whether you work with the "Interrupting Chicken," someone who crows, "I’m the Best," or deal with patrons who resemble "The Little, Little Girl with the Big, Big Voice," join Theresa Beaulieu, Education and Outreach Librarian and Kate Ganski, Library Instruction Coordinator for a fun and reflective workshop to enhance your ability to work with others.          



10:30-11:30 AM

Palm Garden Ballroom D

Breakout 1: Managaing Digital Content Over Time           
Sarah Grimm, Wisconsin Historical Society
Emily Pfotenhauer, Wisconsin Library Service (WiLS)

As the volume of information that exists in digital form continues to grow, digital preservation—the active management of digital content over time to ensure ongoing access—becomes an essential part of any library’s approach to records management. In 2010 the Library of Congress created the Digital Preservation Outreach and Education (DPOE) program to provide educational resources for digital preservation and promote collaboration across the digital preservation community. Join us to learn about core concepts of the first two modules of the DPOE Digital Preservation Baseline Curriculum and get a closer look at the recent OCLC report You've Got to Walk Before You Can Run: First Steps for Managing Born-Digital Content Received on Physical Media.

The first part of the session will help you to understand and identify the digital content you have and how to create a scalable inventory. The second part of the session will give you the tools to help you  determine which portion of that content is your responsibility to preserve. This session is intended for anyone who doesn't know where to begin in managing digital materials and it does not assume that digital preservation policies are already in place or that significant IT support is available for implementing good preservation practices.   

Palm Garden Ballroom E

Breakout 2: Recovery & Rebuilding: Moving Forward After a Natural Disaster     
Deb Nordgren, UW-Superior
Susan Mitchell, UW System Administration, Office of Learning and Information Technology
Bev Sturgis, UW-Superior
Kristen Lindquist, UW-Superior
Ella Cross, UW-Superior
Janet Baltes, UW-Superior

Librarians and staff from the University of Wisconsin-Superior will describe how they are moving forward after the horrific flood on June 20th, which destroyed much of their collection. The Acquisition/Periodicals Librarian will share information on efforts to document loss, to valuate the collection, and to restore collections. The Cataloger will discuss decisions related to updating cataloging records when large portions of the collection are lost.  The Government Documents Librarian will explore the difficulty of purchasing and valuing lost government documents. The Systems Librarian will describe tools used to document the loss and valuation of the collection.  The Library Director will summarize lessons learned and describe opportunities and challenges in the process of rebuilding the collections.  The UW System Library consultant will review working within the larger system and with insurance companies.

There will be an opportunity for a discussion with participants on collection valuation, cataloging, communication, and recovering from a natural disaster. This panel presentation is recommended for anyone interested in seeing a freeze dried book, developing a disaster plan, or involved with collection development and valuation.

Palm Garden Ballroom F

Breakout 3: Inspire & Appreciate Student Workers for Excellence in Customer Service   
Linda Kopecky, UW-Milwaukee
Rebecca Littman, UW-Milwaukee
Kathryn Otto, UW-Milwaukee

Student workers are our most visible Face; inspiring them to excellence helps us all. Student employees outnumber professional and classified staff at many academic libraries, often serving as the front-line staff that interacts most with our users. Research suggests that students who work on campus have higher retention rates, making it doubly important to nurture student staff. An academic library with more than 120 student workers in 16 different departments will present based on our annual All-Library New Student Orientation Day which emphasizes excellence in customer service, provides student employees with a common knowledge base, and reinforces student workers as valuable members of the Libraries staff.  Photos, assessment data, feedback quotations, and session outlines will be shared, to help other libraries start or expand their own student worker orientation program.

11:30-1:00 PM  

Villa Gottfried Room

LuncheonModern photojournalism: the race to transform print magazines into “cross-content” media brands
Aaron Frank

Aaron Frank, Editor at Large for Motorcyclist, the world’s oldest and largest motorcycle magazine, will offer an inside look at how print journalism has changed recently in order to keep pace with the everything-all-the-time demands of our information age.

Drawing on personal experiences gathered during a 20-year career riding, racing, and writing about motorcycles, he’ll discuss the challenge of taking traditional magazine writing beyond the printed page and onto the Web, blogs, social media, YouTube video, and more.

This will be a lively, behind-the-scenes look at what one massive enthusiast media outlet has had to do to remain relevant and maintain brand equity in a new and ever-changing media environment.

1:00-2:00 PM     

Palm Garden Ballroom D

Breakout 1: Reworking Your Curriculum to Increase Student Engagement            
Theresa Beaulieu, UW-Milwaukee
Kate Ganski, UW-Milwaukee

Do you wish students were more invested in learning? Do you struggle to know if your students are really learning? Do you feel stuck in an instruction rut that you can’t break out of? Join us for a discussion about redesigning your curriculum by simplifying your learning goals, utilizing Open Educational Resources, embedding self-assessment, facilitating peer-to-peer learning, and more. Kate Ganski, Library Instruction Coordinator, and Theresa Beaulieu, Education & Outreach Librarian, will explain why and how they revamped the curriculum of a 3-session information literacy instruction unit embedded in a Learning Skills Laboratory course and share the positive librarian feedback as well as the impact on student learning. Attendees will gain insights on how to better utilize Course Guides as virtual handouts, incorporate meaningful, formative assessment, and attendees will be encouraged to take risks and try something new.         

Palm Garden Ballroom E

Breakout 2: Benchmarking and Peer Comparisons for Academic Libraries             
Susan Mitchell, UW System Administration, Office of Learning and Information Technology

Benchmarking is a process that works in tandem with other assessment methods and enables comparison of inputs, processes or ouputs between institutions or within a single institution over time. The National Center for Education Statistics (NCES) began a nation-wide library statistics program in 1989 that now includes the Academic Libraries Survey and the School Library Media Center Survey. NCES provides a comparison tool that allows academic institutions to compare one library (the library of interest) with similar libraries (the comparison or peer group). For example, a user may wish to compare one library's total circulation with the total circulation of a group of libraries with similar total expenditures.

This session will provide an introduction to: the NCES Library Statistics data sets, the ‘Compare Academic Libraries’ interface, and guide users through the process of selecting and comparing data among a group of peer institutions. We will compare collection size, acquisitions budgets, staff size, operating hours, and much more. We’ll also discuss how this data can be used as part of an overall library assessment plan and how it can be used in discussions with University administration and other stakeholders.

Palm Garden Ballroom F

Breakout 3: Darwin 101 - Evolving Reference      
Steve Frye, UW-Madison, College Library
Nancy McClements, UW-Madison, Memorial Library
Linda Kopeky, UW-Milwaukee
Renee Ettinger, UW-Green Bay
John Leonard Berg, UW-Platteville
Gretchen Revie, Lawrence University

Is your reference service the same as it was 20...10…even 5 years ago? That’s unlikely, due to changes in technology, funding, and patrons’ needs.  A panel of reference experts from varying types and sizes of academic libraries will discuss new service delivery models, staffing patterns, resource formats, department transfers, collection shifts, assessment efforts, and more.  Join us to hear why and how we are mutating and adapting in order to survive.

2:30-4:00 PM     

Palm Garden Main Foyer

Poster Session & Reception                       

4:00-5:00 PM     

Palm Garden Ballroom D

WAAL Business Meeting

Pall Garden Ballroom F

Wisconsin Education & Curriculum Librarians Group        
Vince Jenkins    

5:00 - 7:00 PM

Vintage Elkhart Lake

Wine tasting with cheese & chocolate (Pre-Registration required)

With Award-winning certified sommelier Jaclyn Stuart