Programs - Tuesday

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October 23-26, 2018
Radisson La Crosse and La Crosse Convention Center
200 Harborview Plaza
La Crosse, WI 54601


10:00 a.m. -12:30 p.m. 

System and Resource Library Administrators Association of Wisconsin (SRLAAW) Meeting

12:00 P.M. - 7:00 P.M.

WLA Foundation Silent Auction Drop-Off
La Crosse Center South Hall - Lower Level

1:00 p.m. - 5:00 p.m.

Advocacy and Intellectual Freedom Bootcamp

Kristin Pekoll and Megan Murray Cusick, ALA Office of Intellectual Freedom

RA For All

Spratford BeckyBecky Spratford, Readers Advisory Specialist, La Grange, IL

1:00 p.m. - 2:15 p.m. 
RA for All 
Readers Advisory belongs in every library, no matter its budget or type. The implementation of this vital service is the responsibility of every staff member-- from pages to directors, from those behind the scenes to the ones on the front lines. This program will remove the mystery behind providing great RA service. Using her “Ten Rules of Basic RA Service” as a guide, Becky Spratford will use your own love of your favorite books to show you how to help any patron find their next great read. It's not as hard as you think. But more importantly, you will learn why a staff that can harness the power of sharing a great read will become a stronger team and improve service to all patrons.

15 Minute Break

2:30- 3:30 pm:
Booktalking: Harnessing the Power of Sharing Books with Patrons
Booktalking is at the heart of what we do with patrons each and every day at the public library. Whether we are sharing books informally at the services desk, presenting a prepared list of books, or posting information online, talking about books is something we do each and every day. It is a core service, but it is also hard to teach. Booktalking is more of an art than a skill, but with the right guidance and some practice, it can go a long way toward engaging your patrons and re-energizing your staff. Join experienced Readers’ Advisory Becky Spratford as she shares the secret behind delivering great book talks, giving you tips and tricks you can begin using right away to hone your own skills. Rediscover the power and joy that comes from sharing books with patrons.

3:30 p.m. - 4 p.m.
Facilitated Booktalking Practice

10 Minute Break

4:10 p.m. - 5 p.m.  
RA Rethink: Merchandising and Upselling Edition:
If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Becky has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.

2:00 p.m. - 4:00 p.m.

Wisconsin Public Library Consortium (WPLC) Meeting

Stef Morrill, WiLS, Madison

4:00 p.m. - 5:30 p.m.

Wisconsin Association of Public Libraries (WAPL) Leadership Meeting

Rochelle Hartman, La Crosse Public Library; Barry McKnight, La Crosse Public Library

6:00 p.m. - 8:00 p.m.

Wisconsin Library Association (WLA) Board of Directors Meeting

7:00 p.m. - 9:00 p.m.

WLA Early Bird Welcome Reception