Programs - Tuesday

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October 23-26, 2018
Radisson La Crosse and La Crosse Convention Center
200 Harborview Plaza
La Crosse, WI 54601


10:00 A.M - 12:30 P.M.

System and Resource Library Administrators' Association of Wisconsin (SRLAAW) Meeting 
Radisson Hotel La Crosse - Minnesota AB

12:00 P.M. - 7:00 P.M.

WLA Foundation Silent Auction Drop-Off
La Crosse Center South Hall - Exhibit Hall (Lower Level)


1:00 p.m. - 5:00 P.M.

Advocacy and Intellectual Freedom Bootcamp
Radisson Hotel La Crosse - Illinois

Registration fee: $30 WLA members/$60 non-members
Maximum 50 registrants

Pekoll KristinKristin Pekoll, ALA Office of Intellectual Freedom, Chicago, IL; Megan Murray Cusick, ALA Office for Library Advocacy, Chicago, IL

"Who needs libraries?" Beneath those three words is an iceberg of challenges, from delivering on-point messaging, gathering compelling statistics, and the need to re-educate key audiences on the value of libraries, fundamental not only to librarians but to our democratic society at large. The recent rash of anti-library trends, including the anti-tax movement, privatization, removal of independent library boards and deprofessionalization, point to a systemic shift in our landscape that is very different than Cusick Meganbudget cuts and recession: an attack on libraries as a public service.

Advocacy and Intellectual Freedom Bootcamp urges attendees to rethink advocacy: to redefine the library community and expand the way we have been advocating for libraries. This session will help library communities prepare to advocate for libraries as fundamental building blocks to democracy, building on the momentum of and key message of ALA’s new public awareness campaign, Libraries Transform. The program will cover advocacy basics such as messaging, networking and community engagement. Intellectual Freedom, as the essential brand of librarianship, and as a value that grows from a solid policy infrastructure, will also be covered. Attendees will focus on actionable steps that they can implement in their library. This is a joint effort of ALA's Office for Library Advocacy and the Office for Intellectual Freedom.

RA For All
Radisson Hotel La Crosse - Iowa

Registration fee: $60 WLA members/$80 non-members
Maximum 50 registrants

Spratford BeckyBecky Spratford, Readers Advisory Specialist, La Grange, IL

1:00 P.M. - 2:15 P.M. 
RA for All 
Readers Advisory belongs in every library, no matter its budget or type. The implementation of this vital service is the responsibility of every staff member-- from pages to directors, from those behind the scenes to the ones on the front lines. This program will remove the mystery behind providing great RA service. Using her “Ten Rules of Basic RA Service” as a guide, Becky Spratford will use your own love of your favorite books to show you how to help any patron find their next great read. It's not as hard as you think. But more importantly, you will learn why a staff that can harness the power of sharing a great read will become a stronger team and improve service to all patrons.

15-Minute Break

2:30 P.M. - 3:30 P.M. 
Booktalking: Harnessing the Power of Sharing Books with Patrons
Booktalking is at the heart of what we do with patrons each and every day at the public library. Whether we are sharing books informally at the service desk, presenting a prepared list of books, or posting information online, talking about books is something we do each and every day. It is a core service, but it is also hard to teach. Booktalking is more of an art than a skill, but with the right guidance and some practice it can go a long way toward engaging your patrons and re-energizing your staff. Join experienced Readers Advisory Specialist Becky Spratford as she shares the secrets behind delivering great book talks, giving you tips and tricks you can begin using right away to hone your own skills. Rediscover the power and joy that comes from sharing books with patrons.

3:30 P.M. - 4:00 P.M.
Facilitated Booktalking Practice

10-Minute Break

4:10 P.M. - 5:00 P.M.  
RA Rethink: Merchandising and Upselling Edition 
If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Becky has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your programming and other services to items you are finding for your patrons? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.

2:00 P.M. - 4:00 P.M.

Wisconsin Public Library Consortium (WPLC) Meeting
Radisson Hotel La Crosse - Minnesota AB

WLA Finance Committee Meeting
Radisson Hotel La Crosse - Wisconsin I

3:30 P.M. - 6:30 P.M.

La Crosse Center South Hall Lobby

4:00 P.M. - 5:00 P.M.

Wisconsin Association of Public Libraries (WAPL) Leadership Meeting
Radisson Hotel La Crosse - Wisconsin II 

Rochelle Hartman, La Crosse Public Library; Barry McKnight, La Crosse Public Library

5:00 P.M. - 7:00 P.M.

Wisconsin Library Association (WLA) Board of Directors Meeting
Radisson Hotel La Crosse - Wisconsin I

7:00 P.M. - 9:00 P.M.

WLA President's Welcome Reception in the Radisson Hotel Ballroom Foyer with live music by Under Paris Skies (French gypsy café music), hors d'oeuvres, cash bar.

Sponsors: Marge Loch-Wouters and Chippewa Valley Technical College