Wednesday 11/2

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7:00 a.m. - 7:00 p.m.

♦ Registration

   Hilton 4th floor (until 9:00 a.m.); Frontier Airlines Center

7:00 a.m. - 8:45 a.m.

♦ Continental Breakfast

   Hilton - Regency

♦ Past President’s Breakfast 

   Hilton - Walker

8:45 a.m. - 10:00 a.m.

♦ Keynote Address: FrankenLibraries or Librarytopia: Our Choice

   Frontier Airlines Center - 202

author-abram Stephen Abram, MLS, Vice President for Strategic Partnerships and Markets for Cengage Learning (Gale)

The future, depending on your point of view and attitude, can be viewed as exciting or scary - Frankenlibraries or Librarytopia? Maybe it's both like a rollercoaster!  Are e-books just a symptom of a shift in the information environment? Is there a more fundamental change underlying everything that is invisible? Are the financing issues in libraries changing everything materially? We can acknowledge that the future won't be the same as the past - not by a long shot. What are the opportunities for communities, learning and libraries.What enhancements and changes might we expect? Is this the final straw for libraries or the biggest opportunity for us since the advent of the Web? Are libraries going to be even more open and boundaryless? Are the newest social technologies for the Web a great opportunity for social institutions like libraries, schools, universities and governments? Are these again a symptom of an even greater shift for society that social institutions like libraries must acknowledge? Stephen Abram is a veteran library watcher and strategic technologist and library futurist. In this plenary session, he shares his perspectives on these issues, challenges and opportunities.  

10:00 a.m. - 5:00 p.m.

♦ Exhibits - No Conflict

   Frontier Airline Center - Hall C

♦ Internet Café

   Frontier Airline Center - Hall C

♦ WLA Foundation Silent Auction

   Frontier Airline Center - Hall C

Your chance to win from the many donated items, including artwork, tasty food, valuable services and more, while benefiting the WLA Foundation!  All bids close at 3:30 p.m. on Thursday.

10:00 a.m. - 10:45 a.m.

♦ Exhibits - No Conflict

   Frontier Airline Center - Hall C

Join us for the grand opening of the Exhibit Hall and visit our many new and returning vendors. Entertainment provided.

♦ Autograph Garden

              Tad Hills

              How Rocket Learned to Read

10:45 a.m. - 12:00 p.m.

♦ Are You Certifiable?  How You and Your Library Can Benefit from ALA Certification


   Frontier Airlines Center - 201 C

Ian Lashbrook, Research Association, American Library Association, Chicago, IL

Excellent librarians need excellent staff. The Certified Public Library Administrator Program (CPLA) was created by librarians to strengthen managers. Voluntary certification through the Library Support Staff Certification Program (LSSC) was developed to redefine how staff gain recognition, think about their roles, and expand their perspectives and skill sets. This discussion will describe the programs' inspiration and development, as well as logistics for applying to and progressing through them. With this conversation, you will be encouraged to think about whether these opportunities should be added to your professional goals.

♦ Finding Multimedia in BadgerLink

   Frontier Airlines Center - 203 B

Kara Ripley, Resources for Libraries and Lifelong Learning, Madison; Peggy Garties, ECB VideoLink, Madison provides access to quality online information resources for Wisconsin residents in cooperation with the state's public, school, academic and special libraries. This program describes how to find images, video and animations in BadgerLink.

♦ The Hoarder: Need to Know Information

   Frontier Airlines Center - 201 B

Brenden McDaniel, Certified Professional Organizer in Chronic Disorganization, ActionOrganizing Services

Is it messiness, clutter or hoarding? Are you helping or hurting? Brenden will offer strategies to use to help people move forward with de-cluttering and developing organization strategies.

♦ Labor v. Management: Staffing Your Library

   Frontier Airlines Center - 201 D


Mary L. Hubacher, Attorney, Buelow Vetter, Waukesha, WI

The landscape of public sector workplaces has been significantly altered with the changes brought about by Acts 10 and 32 this year. This program will discuss those changes and their impact on the relationship between management and employees who are represented by labor unions. Specific areas addressed will include elections, fair share deductions, grievance procedures or civil service rules and handbooks.

♦ MacGoogle!  The MacGyver Guys Talk Google

   Frontier Airlines Center - 203 C

Jon-Mark Bolthouse, Technology Projects Manager, South Central Library System, Madison; Chris Grugel, Instructional Services Supervisor, Carthage College, Kenosha

Translate, SketchUp, Picnik, Reader, Panaramio, Goggles, Voice, RealTime!  With over 90 free applications and a list that grows daily, the sheer volume of Google services is overwhelming.  Luckily, the MacGyver Guys are here to help defuse this potential "time" bomb.  Chris and Jon Mark will be highlighting the best Google applications out there, showing you some hidden tricks, great features and ways your library can provide patrons with the coolest tools — all for free.  Imagine how many drug cartels would have been busted up and orphanages saved, if only MacGyver had Google!

♦ Make Mine Mystery

   Frontier Airlines Center - 203 E

Gary Warren Niebuhr, Director, Greendale Public Library

Gary is a very nice man who happens to know an awful lot about not very nice things. He is a mystery and crime fiction aficionado who loves to share his murderous books with others. Come for a genre study you won't soon forget.

♦ Overwhelmed by Overdrive?
   Frontier Airlines Center - 203 D

Kate Hull, Reference Librarian, Hedberg Public Library, Janesville; Diana McDonald, Reference Librarian, Hedberg Public Library, Janesville, Carol Kuntzelman, Head of Technical Services and Collection Manager, Hedberg Public Library, Janesville

Help your patrons download audiobooks and e-books! Presenters will discuss assisting first-time Overdrive users, demonstrate a download and point out common trouble spots. Hear about how Hedberg Public Library, often with Overdrive's help, is working to address challenges. There will be time at the end for questions and for others to share ideas on Overdrive and e-reader support.

♦ Speed Networking

   Frontier Airlines Center - 201 A

Are you new to librarianship? Or just want to cultivate and renew relationships with your peers? Join us for a fast-paced, fun-filled session where you can meet librarians from across the state and find colleagues who share your interests. Have one-on-one conversations with your peers for 5 minutes at a time, but when the timer dings, it's time to move on.

♦ Tales from the Harley Davidson Archives

   Frontier Airlines Center - 203 A

Bill Jackson, Senior Archivist, Harley Davidson Museum, Milwaukee

Bill will discuss the various ways that his team actively supports the company's new product development, marketing and business strategy. He will also speak to the creativity and innovation he brings to his every day work, in light of current budgetary limits that are familiar to us all.

12:15 p.m. - 2:00 p.m.

♦ RASS Luncheon with Mike Gousha — That's The Way It Is: New

   Challenges and Responsibilities Facing Journalists and Citizens in a

   Rapidly Evolving Media World

   Hilton - Empire


Mike Gousha serves as a Distinguished Fellow in Law and Public Policy at Marquette University Law School. He joined Marquette in January of 2007 after concluding a 25 year career at WTMJ-TV in Milwaukee. In his role at Marquette, Gousha organizes and coordinates forums and conferences which address important public policy issues. He also brings newsmakers and political debates to campus, acting in the role of interviewer, moderator, and facilitator. In addition, Gousha continues to work as a contributing anchor and reporter for WISN-TV in Milwaukee. He is the host of the weekly Sunday morning program "Up Front with Mike Gousha," which airs statewide. He also offers political analysis and does long form reporting for the ABC affiliate.

♦ YSS Luncheon with Tad Hills

   Hilton - Crystal

tad-hills Join us for the Youth Services Section Luncheon as Tad discusses his artistic and creative process, highlights his artwork and introduces us to his new iPad app "How Rocket Learned to Read." 

In addition to being the author and illustrator of the New York Times bestselling picture book, How Rocket Learned to Read, Tad is the author and illustrator of the highly acclaimed New York Times bestselling picture books Duck & Goose and Duck, Duck, Goose. His board books include the ALA-ALSC Notable Children’s Book What’s Up, Duck?; Duck & Goose, 1,2,3; Duck & Goose, How Are You Feeling?; Duck & Goose Find a Pumpkin and Duck & Goose, It’s Time for Christmas. 

2:15 p.m. - 3:30 p.m.

♦ Basic Tech Support for Your Library

   Frontier Airlines Center - 203 D

Adam Brisk, Wisconsin Technical College, Superior; Rebecca Buchmann, Director, Black Creek Village Library

Learn basic troubleshooting techniques that will help relieve some of the stress associated with using a computers and other technology tools. This session will cover trouble shooting basics that will empower you to become your own tech support for issues that frequently come up.

♦ E-book Developments on the Wisconsin Front

   Frontier Airlines Center - 201 B

Bob Bocher, Technology Consultant, Department of Public Instruction, Division for Libraries, Technology and Community Learning, Madison; Jeff Gilderson Duwe, Director Oshkosh Public Library and Winnefox Library System, Oshkosh; Sara Gold, Wisconsin Library Services, Madison.

An e-book summit took place in May 2011, with representatives from all types of libraries discussing the major issues of providing electronic books to Wisconsin library users. Come hear Bob, Jeff and Sara describe the current e-book picture and developments that have occurred since the summit at both the state and national levels.

♦ Identifying and Working with Difficult Personality Types

   Frontier Airlines Center - 201 A

Brenden McDaniel, Certified Professional Organizer in Chronic Disorganization, ActionOrganizing Services

♦ Marquette Law Library: a Library Without Borders

   Frontier Airlines Center - 203 B

Patricia Cervenka, Director, Marquette University Law Library, Milwaukee

Marquette University's spectacular new law school building, which opened in August 2010, includes a "library without borders" that is fully integrated on each floor.  Patricia will share her staff's contribution to the planning of the library's embedded design, some of the subsequent successes, as well as some of the challenges.  Following the program, you will have an opportunity to tour the library; if you are interested, please meet at 4:00 p.m. by the conference registration area.  Please note you will be walking to the library.

♦ Money Smart @ Your Library

   Frontier Airlines Center - 203 E

Michael Dowling, American Library Association, Chicago, IL; Alejo Torres, Senior Outreach Manager, Federal Reserve Bank of Chicago

Learn about the Federal Reserve Bank of Chicago's Money Smart Week and how the Fed and ALA are partnering on this initiative.

♦ Moving Microfiche Mountains By Yourself

   Frontier Airlines Center - 203 B

Kelly Swickard, Cardinal Stritch University Library, Milwaukee

Kelly will discuss how she created an institutional digital repository for masters' theses. Previously, the university would have theses made into microfiche, which is not desirable to contemporary researchers/students. Using CONTENTdm, Kelly constructed the collections, the metadata schema, and controlled vocabulary. Additionally, she developed an electronic submission form, from which copyrights can be selected. With the help of the university’s web librarian, she created a web page that has the submission form and directions to it.

♦ Notable Books Marathon

   Frontier Airlines Center - 203 C

Helene Androski, Madison; Kirsten Houtman, WiLS, Madison; Elizabeth Amundson, Madison Public Library, Eliot Finkelstein, Academic Librarian, UW-Madison; Jean Anderson, Continuing Education Coordinator, South Central Library System, Madison

Our very own dream team of book talkers/discussion leaders takes us on a whirlwind tour of notable titles. Be ready for thoughtful, humorous, insightful reviews of titles you won't want to miss. This session always flies by.

♦ Technology and Future Options for Active Librarianship

   Frontier Airlines Center - 201 C

Jacques du Plessis, UW-Milwaukee School of Information Studies

We are facing a transition as monumental as the switch from the ice man to the refrigerator in library services. Many refuse to believe it and hold on to a dated model. This presentation will create a scenario of what we should be doing to keep our jobs and remain relevant.

♦ Tour the Milwaukee County Zoo Library (THIS TOUR IS SOLD OUT)

Established in 1988, the Milwaukee County Zoo Library is a central location for information on topics from animal nutrition and management to zoological science and zoo administration.  Join the WLA Support Staff Section in a tour led by Mary E. Kazmierczak, Librarian/Information Specialist, and learn about the collection of scientific and veterinary journals, as well as the important historical archives housed in this special library.

♦ Tour the Treasures of the Krug Rare Books Room

   Milwaukee Public Library Central Branch

The Milwaukee Public Library invites you to visit its Central branch to browse among some of the most treasured and rarest items in the Richard E. and Lucile Krug Rare Books Room. Items on display include the oldest book in the library (ca 1479), the smallest books in the world, Frank Lloyd Wright's Wasmuth portfolio, John James Audubon's bird and mammal prints, and many more. The library's rare books team will be available to answer questions.

3:30 p.m. - 4:15 p.m.

♦ Exhibits - No Conflict

   Frontier Airline Center - Hall C

4:15 p.m. - 5:30 p.m.

♦ 2011 WLA Poetry Slam!

   Frontier Airlines Center - 203 C

Bruce Dethlefsen, Wisconsin Poet Laureate

We know you're out there. Librarian poets of Wisconsin - this is the time to show the world (well, at least the conference attendees) what you can do. Bruce will introduce the event and serve as moderator/judge.

♦ An Instruction Toolbox for Public Libraries

   Frontier Airlines Center - 203 A

Marisa Finkey, UW-Oshkosh Polk Library

While library and user instruction is common in school and academic libraries, strategies for this type of instruction can also be adapted to serve public libraries.  This session will look at simple strategies to provide a variety of types of instruction from workshops to web tutorials. Also included will be a discussion of useful web application such as Jing, Survey Monkey and Print Key.

♦ Battledecks:  Competitive PowerPoint Karaoke!

   Frontier Airlines Center - 202

Jon-Mark Bolthouse, Technology Projects Manager, South Central Library System, Madison; Chris Grugel, Instructional Services Supervisor, Carthage College, Kenosha; Stef Morrill, Director, WiLS, Madison; Marge Loch-Wouters, Youth Services Coordinator, LaCrosse Public Library; Kurt Kiefer, Assistant State Superintendent, Department of Public Instruction; John DeBacher, Public Library Consultant, Department of Public Instruction; Beth Carpenter, Director, Kimberly - Little Chute Public Library; Pete Gilbert, University Librarian, Lawrence University; Adam Brisk, LRC Technician, WITC Superior

Think you get nervous speaking in front of a crowd?  Come see what happens when top library conference speakers present in front of a live audience, using a PowerPoint presentation they've never seen before!  Battledecks takes the traditional conference presentation and turns it on its head, mixing random (and we mean random!) PowerPoint slides and improvisational comedy, with a dash of American Idol judging thrown in.  Who will be crowned the WLA champion?

♦ ELIS: Embedded Library Instruction Services

   Frontier Airlines Center - 201 A

Michael F. Strahan, Reference, Instruction Coordinator and Distance Education, Northern Michigan University Olson Library, Marquette; SaraJane Tompkins, Northern Michigan University Olson Library, Marquette; Dr. Judith Puncochar, Northern Michigan University School of Education, Marquette;

A 10+ year collaboration between faculty and librarians at a Michigan comprehensive (II-A) university evolved from individual innovation to a campus-wide program, Embedded Library Instruction Services (ELIS). ELIS is introduced as a model for embedding personal librarian support and instruction in academic courses. In 2009, ELIS became one of the library's five strategic directions and part of the university's Road Map to 2015. ELIS contains five components necessary for successfully infusing library support with course instruction. Using a mixed methods approach, five disparate components are identified: library resources, course specific instruction, librarian instructor collaboration, structure/methods of delivery and student/faculty needs. The presenters will discuss the history of embedded librarianship at Olson Library, define the five components, describe how each component relates to successful student learning, discuss implementation, and address factors affecting the quality of course instruction and student work. The ELIS model has been implemented in 26 different programs through numerous face-to-face web-enhanced, hybrid and online courses, and may be adapted at all educational levels in public and private academic institutions (e.g., K-12 and adult education courses).

♦ Intellectual Freedom in the Digital Age

   Frontier Airlines Center - 201 D

Brian Rowe, J.D., Adjunct Professor, University of Washington, and Adjunct Professor, Seattle University Law School, Information Privacy Law

Brian will discuss law, ethics, intellectual property and information in a social context. He will also comment on information privacy issues and ethical alternatives to Wikileaks, and Digital Millennium Copyright Act takedowns.


♦ Managing Protest and Political Rights in the Public Library

   Frontier Airlines Center - 201 B

Tomas A. Lipinski, Executive Associate and Professor, Dean School of Library and Information Science, Indiana University Purdue University Indianapolis

This session will review the constitutional law of public property as applied to public libraries, specifically meeting rooms, bulletin boards, sidewalks and other public spaces.  What are the rights of the public and public employees regarding free speech on government property?  What are the limits of lawful regulation to be considered in public library policy?

♦ Milwaukee Public Library's Central Branch Reception and Tour

Visit the Central Branch of the Milwaukee Public Library for a late afternoon get-together featuring light refreshments, camaradarie and fun.  Tours of the historic and architecturally significant Central Library building will be available.

♦ Reading Images in Multicultural Children's Literature

   Frontier Airlines Center - 201 C

Laretta Henderson, UW-Milwaukee

This presentation focuses on identifying stereotypical images in children's literature.  It will begin with critical review of the representation of racialized characters and give evaluative criteria.  The presenter will then lead the group in evaluating various picture books and relevant pedagogical approaches. Finally, reliable reference sources will be discussed.

♦ Resume Review Session

   Frontier Airlines Center - 203 E

Looking for a first job in the Library and Information Science field or seeking a first job?  Consult with an experienced reviewer to ensure your resume is the best it can be!

5:30 p.m. - 6:30 p.m.

♦ Tweet-up and Meet-up!

   Hilton - Miller Time Pub

Are you tweeting the conference? Do you want to meet your fellow tweeters face-to-face? Are you just looking to meet new people from the Wisconsin library-world? Join us for a fun and informal get together where you can meet new people, connect with people in similar positions from across the state, and make friends with people you will be seeing at conferences for years to come!

5:30 p.m. - 7:30 p.m.

♦ UW-Milwaukee SOIS (formerly SLIS) Reunion

   Pabst Mansion

Please join us for an evening of fun, beverages, hors d'oeuvres and entertainment. All UW-Milwaukee SOIS Alumni, Students, Faculty and Guests are invited to attend our annual SOIS reunion from 5:30 - 7:30 p.m. at the historic Captain Frederick Pabst Mansion. New activities this year include: a brief program at 6:00 p.m.; making custom READ posters; a gallery of former members of the SOIS community; tours of the Pabst Mansion; and UWM SOIS giveaways!  Complimentary trolley service will be provided continuously between the Frontier Airlines Center, the Hilton Milwaukee City Center and the Pabst Mansion from 5:00 - 8:00 p.m.

6:30 p.m. - 7:30 p.m.

♦ UW-Madison School of Library & Information Studies Reunion

   Hilton - Wright AB

Please join us for the SLIS reception and reunion for alumni and friends of the UW-Madison School of Library & Information Studies. Enjoy the hors d’oeuvres and cash bar while reconnecting with old friends and colleagues and making new ones!

8:00 p.m. - 11:00 p.m.

♦ WLAF Fundraiser: SPiNGALACTIC!

SPiN Milwaukee

Enjoy friends and friendly competition at the annual WLA Foundation fundraiser, this year at SPiN Milwaukee. SPiN is a unique 16,500 square foot table-tennis social club located at Chicago and Water in downtown Milwaukee's trendy yet Historic Third Ward. The club sports 12 top-quality table-tennis courts on cushioned Olympic-competition flooring, plus a 13th stadium-like center court. SPiN Milwaukee houses a pro shop, restaurant, bar, lounge, and two private event rooms.

Your $35 ticket covers table-tennis, one drink, light snacks and a $20 charitable contribution to WLAF to benefit the Campaign for Wisconsin Libraries. Cash bar available. Shuttle service provided.