2016 Strategic Plan
MISSION: The Wisconsin Library Association engages, inspires and advocates for library workers and supporters to improve and promote library services for the people of Wisconsin.
Goal 1: SUSTAIN PROGRESS FROM 2014-15
Objective 1: Make a conscious effort to establish systems and processes that ensure progress made over the last two years is maintained
Objective 2: Support processes that enhance the transfer of knowledge from one WLA leader to another
Goal 2: SUPPORT MEMBERSHIP GROWTH
Objective 1: By the end of 2016, increase membership by 3% over 2015 year-end levels (net increase of approximately 38 members).
Objective 2: In 2016, implement a comprehensive marketing and communications plan that enables WLA to communicate and promote its programs and services effectively to target audiences, using traditional and social media.
Objective 3: Create a “Make a Case for WLA” Toolkit to garner library Board support for membership.
Goal 3: HIGHLIGHT 125TH ANNIVERSARY OF WLA
Objective 1: Support the recommendations of the 125th Anniversary Task Force charged with planning activities that reflect both the past and the future of WLA.
Objective 2: Create a marketing and communication plan that celebrates the importance of Wisconsin libraries and the communities they serve.
Goal 4: INCREASE CONFERENCE ATTENDANCE
Objective 1: Create a “Make a Case for WLA” Toolkit to garner library Board support for conference attendance.
Objective 2: Increase emphasis on marketing to non-members in order to use the conference as a showcase for membership in WLA.
Objective 3: Create a market strategy to the millennial target audiences.
Goal 5: ENHANCE THE VOLUNTEER EXPERIENCE
Objective 1: Continue to provide the President’s Volunteer Award for recognition of individuals who have served in multiple WLA leadership roles over the years.
Objective 2: Revise and streamline policy manuals, unit structure and procedure manuals to help provide useful information to volunteers.
Objective 3: Seek sponsorship support for the Volunteer Orientation in order to maintain zero expense for attendees.
Goal 6: REFOCUS WLA LEGISLATIVE STRATEGY
Objective 1: Work with WLA Lobbyist to develop a pre-budget strategy that emphasizes consistent messaging and relationship building with key legislators
Objective 2: Engage public library systems in relationship building efforts.
Objective 3: Provide advocacy training through the WLA spring and annual conference venus.
Goal 7: INCREASE FINANCIAL STABILITY
Objective 1: Continue to explore and test alternative revenue streams.
Objective 2: Continue to develop new products, including initial design for an "accreditation criteria" for libraries.
Objective 3: Create and adopt a "Reserve Fund Policy."
Goal 8: ROLL OUT OF THE LEADERSHIP DEVELOPMENT INSTITUTE
Objective 1: Identify members of a task force to complete implementation phase.
Objective 2: Generate RFP process to locate meeting space for event.
Objective 3: Create marketing campaign to promote new program.
Goal 9: ADMINISTER TECHNOLOGY UPGRADES
Objective 1: Continue to enhance user experience with WLA website through increased technical support and training on Joomla software.
Objective 2: Research MemberClicks upgrade and plan for migration to new version.