WLA Strategic Plan

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The Wisconsin Library Association engages, inspires and advocates for library workers and supporters to improve and promote library services for the people of Wisconsin.


WLA will improve the visibility of and support for Wisconsin libraries.

Objective 1: Increase registration by 5 percent total per year in both State Library Legislative Day and National Library Legislative Day (defined as participation by Wisconsin delegates) over previous registration totals, 2012-2015.

Objective 2: By the end of 2011, send all federal legislative alerts via ALA’s Capwiz tool and determine the feasibility of using CapWiz for state legislative alerts.

Objective 3: Achieve full state funding for library programs in the 2011-13 biennial budget, as outlined in the WLA legislative agenda.

Objective 4: Work with the WLA Foundation’s Campaign for Wisconsin Libraries Action Committee to provide public awareness information and materials to support the Campaign.

Objective 5: Strengthen current alliances and explore opportunities for new ones that support the goals of the association.


WLA will provide diverse opportunities for library workers and supporters to engage in association activities.

Objective 1: By the end of 2011, increase membership by 2% over 2010 year-end levels (net increase of approximately 40 members).

Objective 2: In 2011, implement a comprehensive marketing and communications plan that enables WLA to communicate and promote its programs and services effectively to target audiences using traditional and social media.

Objective 3: By 2013, create a task force to determine if WLA should create 6-8 regional networks to foster networking, professional development, and planning for WLA members and prospective members.


WLA will be a leader in providing professional and leadership development opportunities for library workers at all career stages.

Objective 1: Create a comprehensive leadership development and retention plan, including recruitment and orientation of new leaders, ongoing training and mentoring for leadership roles, and leadership knowledge management.

Objective 2: In 2011, appoint a professional development committee to determine the need for additional or retooled WLA professional development offerings and to make such recommendations to the WLA Board by end of 2011.

Objective 3: Establish a career development center to aid library workers in finding employment and opportunities for career advancement.

Objective 4: By 2012, examine ways to enhance WLA’s awards and honors program to increase recognition for a wider variety of member achievements throughout the state.


The structure of the WLA will support the Mission, Vision, Goals, and activities of the organization.

Objective 1: Simplify the structure to encourage clear lines of communication.

Objective 2: Encourage member’s understanding of where one fits in the organization.

Objective 3: Support succession planning and continuity of leadership using a model similar to the president elect/ president/ past president model.

Objective 4: Develop structure so organizational funds will flow in an understandable and fiscally responsible manner. Objective 5: Add positions needed to perform WLA activities such as webmaster, professional development, and marketing when possible. Objective 6: Create new committees on an ad hoc basis that relate to the mission, vision, and goals of the WLA such as marketing and membership.

Approved by WLA Board, 2/11/11