WLA Strategic Plan

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2016 Strategic Plan 

MISSION: The Wisconsin Library Association engages, inspires and advocates for library workers and supporters to improve and promote library services for the people of Wisconsin.

 

Goal 1: SUSTAIN PROGRESS FROM 2014-15

Objective 1: Make a conscious effort to establish systems and processes that ensure progress made over the last two years is maintained  

Objective 2: Support processes that enhance the transfer of knowledge from one WLA leader to another

 

 Goal 2: SUPPORT MEMBERSHIP GROWTH 

Objective 1: By the end of 2016, increase membership by 3% over 2015 year-end levels (net increase of approximately 38 members). 

Objective 2: In 2016, implement a comprehensive marketing and communications plan that enables WLA to communicate and promote its programs and services effectively to target audiences, using traditional and social media.

 Objective 3: Create a “Make a Case for WLA” Toolkit to garner library Board support for membership.

 

Goal 3: HIGHLIGHT 125TH ANNIVERSARY OF WLA 

Objective 1: Support the recommendations of the 125th Anniversary Task Force charged with planning activities that reflect both the past and the future of WLA. 

Objective 2: Create a marketing and communication plan that celebrates the importance of Wisconsin libraries and the communities they serve.  

 

Goal 4: INCREASE CONFERENCE ATTENDANCE 

Objective 1: Create a “Make a Case for WLA” Toolkit to garner library Board support for conference attendance. 

Objective 2: Increase emphasis on marketing to non-members in order to use the conference as a showcase for membership in WLA.  

Objective 3: Create a market strategy to the millennial target audiences.

 

Goal 5: ENHANCE THE VOLUNTEER EXPERIENCE 

Objective 1: Continue to provide the President’s Volunteer Award for recognition of individuals who have served in multiple WLA leadership roles over the years. 

Objective 2: Revise and streamline policy manuals, unit structure and procedure manuals to help provide useful information to volunteers. 

Objective 3: Seek sponsorship support for the Volunteer Orientation in order to maintain zero expense for attendees.

 

Goal 6: REFOCUS WLA LEGISLATIVE STRATEGY 

Objective 1: Work with WLA Lobbyist to develop a pre-budget strategy that emphasizes consistent messaging and relationship building with key legislators 

Objective 2: Engage public library systems in relationship building efforts.

Objective 3: Provide advocacy training through the WLA spring and annual conference venus.

 

Goal 7: INCREASE FINANCIAL STABILITY

Objective 1: Continue to explore and test alternative revenue streams.

Objective 2:  Continue to develop new products, including initial design for an "accreditation criteria" for libraries.

Objective 3: Create and adopt a "Reserve Fund Policy."

 

Goal 8: ROLL OUT OF THE LEADERSHIP DEVELOPMENT INSTITUTE

Objective 1: Identify members of a task force to complete implementation phase.

Objective 2: Generate RFP process to locate meeting space for event.

Objective 3: Create marketing campaign to promote new program.

 

Goal 9: ADMINISTER TECHNOLOGY UPGRADES

Objective 1: Continue to enhance user experience with WLA website through increased technical support and training on Joomla software.

Objective 2: Research MemberClicks upgrade and plan for migration to new version.